The start of a new year is the perfect time to set the tone for success in your medical practice. January often brings a mix of wrapping up the previous year’s tasks, setting goals, and preparing for the months ahead. To help you stay organized, here’s a comprehensive to-do list to keep your office running smoothly and efficiently as you head into the new year. 1. … [Read more...] about January To-Do List for a Busy Medical Office Manager
Marketing
Why Your Patients Want You to Text Them (And How to Do It Right)
Texting has become an increasingly popular mode of communication, not just for personal interactions but also for professional ones—including healthcare. Patients of all ages, from tech-savvy Millennials to older generations growing more comfortable with smartphones, are embracing text messaging for its convenience and accessibility. As a medical office manager, incorporating … [Read more...] about Why Your Patients Want You to Text Them (And How to Do It Right)
Staying HIPAA Compliant When Responding to Online Feedback
In today’s digital age, online reviews are often the first impression patients have of your medical practice. Managing your practice's online reputation is important, but as a medical office manager, you also need to tread carefully when responding to feedback to ensure HIPAA compliance. A misstep could not only harm your reputation but also result in legal consequences. Here’s … [Read more...] about Staying HIPAA Compliant When Responding to Online Feedback
New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
By Michele Krohn The new year is an ideal time for medical practices to evaluate and update their marketing strategies, ensuring they effectively reach patients, expand referral networks, and enhance their reputation in the healthcare community. This guide outlines essential steps to develop a comprehensive marketing plan. Conduct a SWOT Analysis A SWOT Analysis … [Read more...] about New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
10 profit-boosting tips for your medical practice
Balancing patient care with business efficiency can be challenging, but it is essential for sustaining and growing your practice. Enhancing profitability not only secures the future of your medical office but also enables you to invest in better services and technologies for your patients. Here are 10 actionable strategies designed to boost your practice's profitability. These … [Read more...] about 10 profit-boosting tips for your medical practice
Promote Your Practice with a Doc Blog
Helping a physician create a blog can enhance patient engagement, boost the practice’s visibility, and establish the doctor as a thought leader in their field. As a medical office manager, your support can streamline the process and help the blog run smoothly. Here’s how you can effectively assist: 1. Define the Purpose of the Blog Start by working with the physician to … [Read more...] about Promote Your Practice with a Doc Blog
Good responses to bad patient reviews
It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews
7 projects to tackle in September
As September begins, it’s the perfect time to kick off some projects that can set the tone for the rest of the year. The summer lull is over, and it’s likely that both your team and patients are getting back into their routines. Here’s a look at some high-impact projects to consider tackling this September. 1. Patient Flow Optimization September is a great time to assess how … [Read more...] about 7 projects to tackle in September
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit
Is healthcare SEO really worth the investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?