June can be a unique month in a medical office. The school year is winding down, patients are beginning to schedule around summer vacations, and your staff may be looking ahead to time off. While the pace might shift slightly, this month presents a golden opportunity to catch your breath and get ahead. Here are ten smart projects to tackle in June that will keep your medical … [Read more...] about Good Things to Work on in June: A To-Do List for Medical Office Managers
Marketing
Marketing your medical practice: Strategies for office managers
Marketing your medical practice might feel like a big task, but with the right strategies, you can help your practice grow and stand out in a competitive market. Let’s explore some key marketing tactics you can implement to boost visibility and build trust with your patients. 1. Build an Online Presence In today’s world, a strong online presence is non-negotiable. If your … [Read more...] about Marketing your medical practice: Strategies for office managers
Crafting an effective physician bio: A guide for medical office managers
In today's digital age, an online presence is essential for healthcare professionals, and an online physician bio is a powerful tool for conveying a physician's expertise, experience, and personal touch to prospective patients. As a medical office manager, you play a pivotal role in helping physicians write or update their online bios. This article will provide you with a … [Read more...] about Crafting an effective physician bio: A guide for medical office managers
Stand Out or Blend In? How to Make Your Medical Office the First Choice
In today’s healthcare landscape, simply offering quality care isn’t enough to guarantee patient loyalty or steady growth. With urgent care centers on every corner and a flood of online providers vying for attention, your medical office needs to stand out in more ways than one. The good news? You don’t need a celebrity doctor or a million-dollar marketing budget to rise above … [Read more...] about Stand Out or Blend In? How to Make Your Medical Office the First Choice
January To-Do List for a Busy Medical Office Manager
The start of a new year is the perfect time to set the tone for success in your medical practice. January often brings a mix of wrapping up the previous year’s tasks, setting goals, and preparing for the months ahead. To help you stay organized, here’s a comprehensive to-do list to keep your office running smoothly and efficiently as you head into the new year. 1. … [Read more...] about January To-Do List for a Busy Medical Office Manager
Staying HIPAA Compliant When Responding to Online Feedback
In today’s digital age, online reviews are often the first impression patients have of your medical practice. Managing your practice's online reputation is important, but as a medical office manager, you also need to tread carefully when responding to feedback to ensure HIPAA compliance. A misstep could not only harm your reputation but also result in legal consequences. Here’s … [Read more...] about Staying HIPAA Compliant When Responding to Online Feedback
New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
By Michele Krohn The new year is an ideal time for medical practices to evaluate and update their marketing strategies, ensuring they effectively reach patients, expand referral networks, and enhance their reputation in the healthcare community. This guide outlines essential steps to develop a comprehensive marketing plan. Conduct a SWOT Analysis A SWOT Analysis … [Read more...] about New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
Good responses to bad patient reviews
It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews
7 projects to tackle in September
As September begins, it’s the perfect time to kick off some projects that can set the tone for the rest of the year. The summer lull is over, and it’s likely that both your team and patients are getting back into their routines. Here’s a look at some high-impact projects to consider tackling this September. 1. Patient Flow Optimization September is a great time to assess how … [Read more...] about 7 projects to tackle in September
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit