Selling a medical practice is a significant decision, and for many medical office managers, it can be a daunting task. Whether it’s because the physician is retiring, seeking a new career direction, or another reason, preparing the practice for sale requires careful planning and execution. As an office manager, your role is critical in ensuring the practice is in good shape, … [Read more...] about Preparing Your Medical Practice for Sale
Marketing
10 things you can do right now for better patient relations
Positive patient relations not only lead to higher satisfaction rates but also foster loyalty and trust in your practice. Here are 10 strategies you can implement to improve patient relations effectively. 1. Enhance Communication Be Transparent: Ensure that patients are well-informed about their treatment plans, appointment schedules, and billing … [Read more...] about 10 things you can do right now for better patient relations
Benefits of telehealth and how to integrate it into your practice
You're always looking for ways to improve patient care and streamline operations. One game-changer is telehealth, which offers benefits for both your patients and your clinical and office team. First off, telehealth is incredibly convenient. Patients love it because they can have appointments without leaving the comfort of their homes. This is especially great for those with … [Read more...] about Benefits of telehealth and how to integrate it into your practice
January To-Do List for a Busy Medical Office Manager
The start of a new year is the perfect time to set the tone for success in your medical practice. January often brings a mix of wrapping up the previous year’s tasks, setting goals, and preparing for the months ahead. To help you stay organized, here’s a comprehensive to-do list to keep your office running smoothly and efficiently as you head into the new year. 1. … [Read more...] about January To-Do List for a Busy Medical Office Manager
Staying HIPAA Compliant When Responding to Online Feedback
In today’s digital age, online reviews are often the first impression patients have of your medical practice. Managing your practice's online reputation is important, but as a medical office manager, you also need to tread carefully when responding to feedback to ensure HIPAA compliance. A misstep could not only harm your reputation but also result in legal consequences. Here’s … [Read more...] about Staying HIPAA Compliant When Responding to Online Feedback
New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
By Michele Krohn The new year is an ideal time for medical practices to evaluate and update their marketing strategies, ensuring they effectively reach patients, expand referral networks, and enhance their reputation in the healthcare community. This guide outlines essential steps to develop a comprehensive marketing plan. Conduct a SWOT Analysis A SWOT Analysis … [Read more...] about New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
Good responses to bad patient reviews
It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews
7 projects to tackle in September
As September begins, it’s the perfect time to kick off some projects that can set the tone for the rest of the year. The summer lull is over, and it’s likely that both your team and patients are getting back into their routines. Here’s a look at some high-impact projects to consider tackling this September. 1. Patient Flow Optimization September is a great time to assess how … [Read more...] about 7 projects to tackle in September
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit
Is healthcare SEO really worth the investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?