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MARKETING

Telephone, email, v-mail, meeting new colleagues: how to look like a pro

In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has…


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INCREASING PROFITS

Patient referrals: an untapped source of new revenue

Medical practices sometimes mistakenly believe that patient referrals don’t matter. However, like customer referrals, patient referrals are an important—and often untapped—source of…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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YOUR CAREER

‘Dressing for success’ at the office counts far more than you think

Whether the manager is speaking to a group, to the doctors, or to a new patient, looks count, says image consultant Sandy Dumont of…


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INSIGHT

The four elements of successful operational planning

By Nick Hernandez  bio
Physicians are well aware of the need for planning. Indeed, they devise clinical plans on a daily basis as they formulate the best way in which to care for a patient. However, when is the last time you…


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INSIGHT

How one irritated patient can start a social media firefight

By Lynne Curry  bio
Here’s the scenario: One of your physicians considers himself “a law unto himself.” When an employee or patient protests how…


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INSIGHT

Is your medical practice’s social media policy adequate?

By Nick Hernandez  bio
By now every physician should be aware of the benefits that can be bestowed upon their practice as a result of social media. Indeed, many practices are…


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PATIENT SATISFACTION

Putting patients over profits: Who do consumers see as champions of the healthcare industry?

Harris Poll recently surveyed more than 1,000 U.S. adults ages 18+ to gauge consumers’ attitudes toward the healthcare industry. The results are…


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READER TIPS

New referrals come from a visit, a folder, and chocolate cookies

When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to…


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MARKETING

10 rules for getting good press and new patients along with it

To get new business, your medical practice has to be the first place the patient calls. To make the call, the patient has to…


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