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PATIENT SATISFACTION

Putting patients over profits: Who do consumers see as champions of the healthcare industry?

Harris Poll recently surveyed more than 1,000 U.S. adults ages 18+ to gauge consumers’ attitudes toward the healthcare industry. The results are…


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READER TIPS

New referrals come from a visit, a folder, and chocolate cookies

When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to…


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MARKETING

10 rules for getting good press and new patients along with it

To get new business, your medical practice has to be the first place the patient calls. To make the call, the patient has to…


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INSIGHT

How to use social media for your medical practice

By Brittney Overstreet  bio
Social media is the online method for sharing information to an audience. When using social media for business purposes, virality is important. The more of your content that is viral, the greater your…


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READER TIPS

Profit-boosting ideas welcome at staff meetings

Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…


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INSIGHT

How to use influencers for marketing in health care

By Melanie Herron  bio
One of the greatest marketing tools a business can have is an effective spokesperson. There is no denying the power and influence a spokesperson can have on…


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MARKETING

Telephone, email, v-mail, meeting new colleagues: how to look like a pro

In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has…


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INCREASING PROFITS

Patient referrals: an untapped source of new revenue

Medical practices sometimes mistakenly believe that patient referrals don’t matter. However, like customer referrals, patient referrals are an important—and often untapped—source of…


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INCREASING PROFITS

For good marketing, try an open house

Want a marketing approach that’s both effective and inexpensive?
Try an open house.
It’s an open sales opportunity, says Robin Samora of Let’s Make You Shine, a Boston marketing firm for medical practices and small businesses. It can achieve a number of good things:
  •Introduce the practice to prospective patients
  •Introduce new physicians
  •Show off the expertise of an individual physician or…

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COMPLIANCE

9 important dos and don’ts for using social media to promote your practice

Federal and state laws are implicated when a medical office decides to promote its services, whether through establishing a website for the medical office or participating in forums such as Facebook, LinkedIn or Twitter. This article focuses on the do’s and don’ts arising from federal and state laws on advertising and privacy…


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