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INSIGHT

Physician entrepreneurs drive innovation and change

By Nick Hernandez  bio
Physician leaders must be innovators to navigate their practices into and through the era of healthcare reform. True physician entrepreneurs take charge of…


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SOCIAL MEDIA MARKETING

Social media is a double win for your medical practice and your career

Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that…


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MARKETING YOUR PRACTICE

Four digital trends that can transform your medical practice

Medical practices of every type and size are rapidly being transformed by the digital revolution. Your patients are ratcheting up health-related online activities to unprecedented levels, says…


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INSIGHT

What happened when a doctor cried on social media

By Ron Harman King, MS  bio
There’s a lot of debate in the healthcare profession these days about social media. On one hand, I’ve heard some good arguments against doctors taking precious time from…


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READER TIPS

Profit-boosting ideas welcome at staff meetings

Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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PATIENT EXPERIENCE

U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles

U.S. News & World Report recently announced a new collaboration with Binary Fountain, a provider of patient feedback management solutions with one of the largest data repositories of online…


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HIRING

Should you notify applicants they didn’t get the job?

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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INSIGHT

Strong practice leaders understand the competition

By Nick Hernandez  bio
Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area…


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READER TIPS

Involving staff in marketing generates good ideas and sense of teamwork

An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where…


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