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HIRING

Should you notify applicants they didn’t get the job?

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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INSIGHT

Strong practice leaders understand the competition

By Nick Hernandez  bio
Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area…


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READER TIPS

Involving staff in marketing generates good ideas and sense of teamwork

An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where…


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PATIENT EXPERIENCE

In the News: Alliance helps member physicians collect patient reviews and manage online reputation

Physicians belonging to Collier County Medical Society (CCMS) in Florida now have help boosting their online reputation and gaining insight into…


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MARKETING

Telephone, email, v-mail, meeting new colleagues: how to look like a pro

In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has…


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INCREASING PROFITS

Patient referrals: an untapped source of new revenue

Medical practices sometimes mistakenly believe that patient referrals don’t matter. However, like customer referrals, patient referrals are an important—and often untapped—source of…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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YOUR CAREER

‘Dressing for success’ at the office counts far more than you think

Whether the manager is speaking to a group, to the doctors, or to a new patient, looks count, says image consultant Sandy Dumont of…


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INSIGHT

The four elements of successful operational planning

By Nick Hernandez  bio
Physicians are well aware of the need for planning. Indeed, they devise clinical plans on a daily basis as they formulate the best way in which to care for a patient. However, when is the last time you…


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INSIGHT

How one irritated patient can start a social media firefight

By Lynne Curry  bio
Here’s the scenario: One of your physicians considers himself “a law unto himself.” When an employee or patient protests how…


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