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HIRING

Should you notify applicants they didn’t get the job?

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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SOCIAL MEDIA MARKETING

Social media is a double win for your medical practice and your career

Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that…


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CMS DATA

2017 QPP performance information is now available on Physician Compare

Medicare patients and caregivers are able to use the Physician Compare website to search for and compare…


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READER TIPS

How an OBGYN practice increased their Google ratings

Prospective patients frequently rely on online reviews from current or former patients before selecting a physician. But how can you…


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BLOG

Putting the patient first

By Nick Hernandez  bio
Medical practices should take a measured approach to the future of their practice, keeping in mind that patients define value as appointment access and…


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PATIENT SAFETY

Is your medical office prepared to accommodate an aging population?

Talk of an aging population isn’t idle chatter. According to the U.S. Census Bureau, 2030 will mark a significant turning point in…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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READER TIPS

Profit-boosting ideas welcome at staff meetings

Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…


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BLOG

What happened when a doctor cried on social media

By Ron Harman King, MS  bio
There’s a lot of debate in the healthcare profession these days about social media. On one hand, I’ve heard some good arguments against doctors taking precious time from…


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BLOG

Don’t put your good customer service on hold

By Mark Williamson, CEO at PHMG  bio
Mark Williamson, CEO at PHMGGood customer service isn’t just limited to providing first-class medical care. From the moment a patient first comes into contact with…


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