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MARKETING

Take the sting out of bad reviews from patients

It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we want to think that we do the best we can for every patient, we do make mistakes, said Mary Pat Whaley, founder and president of Manage My Practice. “I spoke with a patient recently and told her the practice had failed to send her prescription in and she was dumbfounded,” she said. The patient was surprised and pleased the practice owned up to the error. Read it again “First blush reads… . . . read more.

COMPLIANCE

5 ways your medical office can violate HIPAA

The HIPAA Privacy Act is a federal law that was established in 1996 to set provisions and standards for the protection of personal health information. The rule puts limits and conditions on the use and disclosure of patient medical information. It also gives patients the right to obtain a copy, examine, and request corrections to their records. Though most medical practices are very careful to keep their patients’ private health information secure, violations of this act can be costly with penalties ranging from $100 to 1.5 million per incident. Regular and ongoing compliance training for all employees is one of the easiest ways to prevent the improper use of PHI and reduce the risk of a violation. Below are a few common HIPAA violations and steps that can be taken… . . . read more.

MARKETING YOUR PRACTICE

Is healthcare SEO really worth the investment?

Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine optimization (SEO), email marketing, social media, influencers—just to name a few. One of the most talked-about of these options is SEO. But is SEO as powerful as people claim? More specifically, is healthcare SEO worth the investment? Can it really move the needle when it comes to new business? First—what is SEO? Before we discuss the validity of this marketing investment, we need to define what SEO actually is. Search engine optimization… . . . read more.

HIRING

Should you notify applicants they didn’t get the job?

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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SOCIAL MEDIA MARKETING

Social media is a double win for your medical practice and your career

Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that…


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CMS DATA

2017 QPP performance information is now available on Physician Compare

Medicare patients and caregivers are able to use the Physician Compare website to search for and compare…


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READER TIPS

How an OBGYN practice increased their Google ratings

Prospective patients frequently rely on online reviews from current or former patients before selecting a physician. But how can you…


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BLOG

Putting the patient first

By Nick Hernandez  bio
Medical practices should take a measured approach to the future of their practice, keeping in mind that patients define value as appointment access and…


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PATIENT SAFETY

Is your medical office prepared to accommodate an aging population?

Talk of an aging population isn’t idle chatter. According to the U.S. Census Bureau, 2030 will mark a significant turning point in…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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