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READER TIPS

How an OBGYN practice increased their Google ratings

Prospective patients frequently rely on online reviews from current or former patients before selecting a physician. But how can you…


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Putting the patient first

By Nick Hernandez  bio
Medical practices should take a measured approach to the future of their practice, keeping in mind that patients define value as appointment access and…


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PATIENT SAFETY

Is your medical office prepared to accommodate an aging population?

Talk of an aging population isn’t idle chatter. According to the U.S. Census Bureau, 2030 will mark a significant turning point in…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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READER TIPS

Profit-boosting ideas welcome at staff meetings

Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…


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BLOG

What happened when a doctor cried on social media

By Ron Harman King, MS  bio
There’s a lot of debate in the healthcare profession these days about social media. On one hand, I’ve heard some good arguments against doctors taking precious time from…


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Don’t put your good customer service on hold

By Mark Williamson, CEO at PHMG  bio
Mark Williamson, CEO at PHMGGood customer service isn’t just limited to providing first-class medical care. From the moment a patient first comes into contact with…


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INCREASING PROFITS

For good marketing, try an open house

Want a marketing approach that’s both effective and inexpensive?
Try an open house…


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MARKETING YOUR PRACTICE

Four digital trends that can transform your medical practice

Medical practices of every type and size are rapidly being transformed by the digital revolution. Your patients are ratcheting up health-related online activities to unprecedented levels, says…


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PRACTICE MANAGEMENT

What are the chief business concerns of independent doctors?

Competing for patients against hospitals and health systems, which have substantial marketing budgets, topped the list of problems independent doctors face, according to…


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