By Nick Hernandez bio
Physician leaders must be innovators to navigate their practices into and through the era of healthcare reform. True physician entrepreneurs take charge of…
INSIGHT
Physician entrepreneurs drive innovation and change
November 12, 2018 by
SOCIAL MEDIA MARKETING
Social media is a double win for your medical practice and your career
September 21, 2018 by
Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that…
MARKETING YOUR PRACTICE
Four digital trends that can transform your medical practice
August 31, 2018 by
Medical practices of every type and size are rapidly being transformed by the digital revolution. Your patients are ratcheting up health-related online activities to unprecedented levels, says…
INSIGHT
What happened when a doctor cried on social media
June 8, 2018 by
By Ron Harman King, MS bio
There’s a lot of debate in the healthcare profession these days about social media. On one hand, I’ve heard some good arguments against doctors taking precious time from…
READER TIPS
Profit-boosting ideas welcome at staff meetings
June 3, 2018 by
Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…
READER TIPS
Use weekly meetings with doctors to keep office running smoothly
May 7, 2018 by
Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…
PATIENT EXPERIENCE
U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles
April 13, 2018 by
U.S. News & World Report recently announced a new collaboration with Binary Fountain, a provider of patient feedback management solutions with one of the largest data repositories of online…
HIRING
Should you notify applicants they didn’t get the job?
October 27, 2017 by
Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…
INSIGHT
Strong practice leaders understand the competition
October 6, 2017 by
By Nick Hernandez bio
Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area…
READER TIPS
Involving staff in marketing generates good ideas and sense of teamwork
October 6, 2017 by
An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where…
