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Home » topics » Marketing
YOUR CAREER

How to make your best impression at a business lunch

May 26, 2023 by

Business lunches can be an important opportunity to build relationships, discuss business matters, and make a good impression. Good manners can help to create a positive and professional atmosphere, making the lunch more productive and enjoyable for all parties involved. Here are a few tips for good manners during a business lunch: RSVP promptly: If you are invited to a business lunch, be sure to respond as soon as possible to let the host know whether or not you will be able to attend. If you are unable to attend, provide a polite and timely decline. Dress appropriately: Business lunches often have a dress code that is more relaxed than a formal business meeting, but it is still important to dress in a professional and appropriate manner. Avoid clothing that… . . . read more.

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EDUCATION

7 ways to get the most out of a work conference

March 24, 2023 by

Conference season is in full swing, after three years of postponed and cancelled events. Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult to make the most of your time at these events. It is important to use your time well, given the cost of travel, registration, food, accommodation and time away from work. Here are some tips to help you make good use of your time when traveling to a work-related conference or trade show. Plan ahead: Before you even leave for the event,… . . . read more.

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YOUR CAREER

10 tips for stronger business writing

March 16, 2023 by

Understand your audience: Before you start writing, think about who will be reading your document. Knowing your audience will help you choose the appropriate tone and language for your writing. Keep it clear and concise: Avoid using jargon and complicated language. Use simple and clear language that is easy to understand. Keep your sentences short and to the point. Use active voice: Writing in the active voice makes your writing more direct and engaging. It also makes it easier for the reader to understand who is doing what. Edit and proofread: Always edit and proofread your writing before submitting it. Check for spelling, grammar, and punctuation errors. Make sure your writing is well-structured and flows logically. Use headings and subheadings: Use headings and subheadings to break up your writing into… . . . read more.

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HIRING

“You’re not hired:” Leaving job candidates hanging can hurt your reputation

March 8, 2023 by

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And only 7 percent applied for another job at the same company in the future. Indeed, businesses that don’t respond to job seekers risk taking a reputational hit, losing out on future talent who read a negative review, heard an unfavorable opinion about the company, or who felt mistreated during a previous experience with them. Additionally, the survey revealed that the number of interviews a candidate must endure… . . . read more.

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PATIENT EXPERIENCE

14 good ways to cut your appointment wait times

June 2, 2022 by

Long patient wait times cause frustration for patients, stress for reception desk staff, loss of confidence in the practice—and, ultimately, loss of revenue. Here are 14 things you can do to reduce patient wait times, courtesy of Stewart Gandolf, Chief Executive Officer of Healthcare Success, a team of specialists who partner with healthcare clients to profitably deliver results through data-driven marketing. 1. Offer digital check-in services that allow patients to submit medical forms before their appointment. 2. Offer hassle-free online appointment scheduling and rescheduling. 3. Integrate virtual care services like telehealth/telemedicine. 4. Stay on schedule by leveraging physician assistants (PAs) and nurse practitioners (NPs) for routine or non-urgent visits. 5. Develop better new patient lead workflows to improve efficiencies and productivity. 6. Conduct patient surveys. 7. Send patient appointment reminders to lower your risk of no-shows (which… . . . read more.

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MARKETING

Take the sting out of bad reviews from patients

May 15, 2022 by

It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we want to think that we do the best we can for every patient, we do make mistakes, said Mary Pat Whaley, founder and president of Manage My Practice. “I spoke with a patient recently and told her the practice had failed to send her prescription in and she was dumbfounded,” she said. The patient was surprised and pleased the practice owned up to the error. Read it again “First blush reads… . . . read more.

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COMPLIANCE

5 ways your medical office can violate HIPAA

May 10, 2022 by

The HIPAA Privacy Act is a federal law that was established in 1996 to set provisions and standards for the protection of personal health information. The rule puts limits and conditions on the use and disclosure of patient medical information. It also gives patients the right to obtain a copy, examine, and request corrections to their records. Though most medical practices are very careful to keep their patients’ private health information secure, violations of this act can be costly with penalties ranging from $100 to 1.5 million per incident. Regular and ongoing compliance training for all employees is one of the easiest ways to prevent the improper use of PHI and reduce the risk of a violation. Below are a few common HIPAA violations and steps that can be taken… . . . read more.

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MARKETING YOUR PRACTICE

Is healthcare SEO really worth the investment?

February 8, 2022 by

Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine optimization (SEO), email marketing, social media, influencers—just to name a few. One of the most talked-about of these options is SEO. But is SEO as powerful as people claim? More specifically, is healthcare SEO worth the investment? Can it really move the needle when it comes to new business? First—what is SEO? Before we discuss the validity of this marketing investment, we need to define what SEO actually is. Search engine optimization… . . . read more.

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HIRING

Should you notify applicants they didn’t get the job?

September 6, 2019 by

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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SOCIAL MEDIA MARKETING

Social media is a double win for your medical practice and your career

August 23, 2019 by

Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that…


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