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Marketing

July Is a Good Month to Set the Stage for a Smooth Fall Season

July 1, 2025

July might feel like the calm before the storm. With vacation schedules in full swing and fewer patient visits in many practices, it's tempting to ease off the gas. But this quieter month can actually be a powerful time to reset, catch up, and plan ahead. Here are smart ways to make the most of July in your medical office. 1. Catch Up on Projects That Got Pushed AsideRemember … [Read more...] about July Is a Good Month to Set the Stage for a Smooth Fall Season

What Your Parking Lot Says About Your Practice—and Why It Matters More Than You Think

June 25, 2025

Before a patient ever checks in at the front desk or sees a provider, they’ve already had their first experience with your practice—and it starts in the parking lot. Whether they’re struggling to find a spot, dodging potholes, or wondering which entrance to use, that brief moment of uncertainty or frustration can set the tone for the entire visit. In a busy medical office, … [Read more...] about What Your Parking Lot Says About Your Practice—and Why It Matters More Than You Think

Make Your Website Work on the Go: Why a Mobile-Friendly Site Matters

June 23, 2025

Let’s face it—most of your patients aren’t sitting at a desktop computer when they search for your office, look up your hours, or try to book an appointment. They’re on their phones. If your practice’s website isn’t mobile-friendly, you could be frustrating current patients and turning away potential new ones without even realizing it. Why Mobile Matters A mobile-friendly … [Read more...] about Make Your Website Work on the Go: Why a Mobile-Friendly Site Matters

Why “Thank You” Matters More Than You Think

June 10, 2025

It’s easy to get swept up in the to-do lists, reports, scheduling, and troubleshooting that fill an office manager’s day. You’re juggling a hundred moving pieces, and just getting through the day without a printer jam or a staff meltdown feels like a win. But amid the whirlwind, there’s one small habit that can make a big difference—for morale, for relationships, and even for … [Read more...] about Why “Thank You” Matters More Than You Think

How to Use Trello to Organize the Front Desk

June 10, 2025

This Trello board is designed to help your front desk team stay organized, focused, and on top of daily responsibilities. By breaking tasks into clear categories and using visual cues, this tool gives you an at-a-glance view of what needs attention, what’s in motion, and what’s been completed. Each list represents a stage in your workflow, and cards within the lists represent … [Read more...] about How to Use Trello to Organize the Front Desk

AI in medical office management: Leveraging technology for enhanced efficiency

June 9, 2025

In the ever-evolving landscape of healthcare, medical office managers find themselves at the forefront of integrating innovative technologies to streamline operations, improve patient care, and optimize administrative workflows. Among these advancements, Artificial Intelligence (AI) stands out as a transformative tool that is already playing a significant role in various … [Read more...] about AI in medical office management: Leveraging technology for enhanced efficiency

Good Things to Work on in June: A To-Do List for Medical Office Managers

June 6, 2025

June can be a unique month in a medical office. The school year is winding down, patients are beginning to schedule around summer vacations, and your staff may be looking ahead to time off. While the pace might shift slightly, this month presents a golden opportunity to catch your breath and get ahead. Here are ten smart projects to tackle in June that will keep your medical … [Read more...] about Good Things to Work on in June: A To-Do List for Medical Office Managers

Marketing your medical practice: Strategies for office managers

June 5, 2025

Marketing your medical practice might feel like a big task, but with the right strategies, you can help your practice grow and stand out in a competitive market. Let’s explore some key marketing tactics you can implement to boost visibility and build trust with your patients. 1. Build an Online Presence In today’s world, a strong online presence is non-negotiable. If your … [Read more...] about Marketing your medical practice: Strategies for office managers

Crafting an effective physician bio: A guide for medical office managers

June 5, 2025

In today's digital age, an online presence is essential for healthcare professionals, and an online physician bio is a powerful tool for conveying a physician's expertise, experience, and personal touch to prospective patients. As a medical office manager, you play a pivotal role in helping physicians write or update their online bios. This article will provide you with a … [Read more...] about Crafting an effective physician bio: A guide for medical office managers

Stand Out or Blend In? How to Make Your Medical Office the First Choice

April 29, 2025

In today’s healthcare landscape, simply offering quality care isn’t enough to guarantee patient loyalty or steady growth. With urgent care centers on every corner and a flood of online providers vying for attention, your medical office needs to stand out in more ways than one. The good news? You don’t need a celebrity doctor or a million-dollar marketing budget to rise above … [Read more...] about Stand Out or Blend In? How to Make Your Medical Office the First Choice

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