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HIRING

Should you notify applicants they didn’t get the job?

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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MARKETING THE PRACTICE

The healthcare consumer: Using patient online reviews to boost your practice’s business

Patients are making increasing use of physician rating and review sites to comment on their medical experiences the way diners do with restaurants. And as with…


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READER TIPS

New referrals come from a visit, a folder, and chocolate cookies

When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to…


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READER TIPS

Profit-boosting ideas welcome at staff meetings

Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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INSIGHT

Strong practice leaders understand the competition

By Nick Hernandez  bio
Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area…


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READER TIPS

Involving staff in marketing generates good ideas and sense of teamwork

An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where…


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MANAGING THE OFFICE

Should your physicians blog?

Blogging, when successful, results in a certain notoriety, which, in the case of a physician blogger, calls attention to…


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MARKETING

Telephone, email, v-mail, meeting new colleagues: how to look like a pro

In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has…


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INCREASING PROFITS

Patient referrals: an untapped source of new revenue

Medical practices sometimes mistakenly believe that patient referrals don’t matter. However, like customer referrals, patient referrals are an important—and often untapped—source of…


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