In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy
Marketing
Good responses to bad patient reviews
It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit
Crafting an effective physician bio: A guide for medical office administrators
In today's digital age, an online presence is essential for healthcare professionals, and an online physician bio is a powerful tool for conveying a physician's expertise, experience, and personal touch to prospective patients. As a medical office administrator, you play a pivotal role in helping physicians write or update their online bios. This article will provide you with a … [Read more...] about Crafting an effective physician bio: A guide for medical office administrators
Is healthcare SEO really worth the investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?
Track these 5 metrics for practice profitability
By Mike Rigert “It was the best of times, it was the worst of times … , ” wrote author Charles Dickens in his classic novel, “A Tale of Two Cities.” While it’s certainly not the worst of times for most healthcare practices (that honor likely went to 2020-2021), things could always be better, … [Read more...] about Track these 5 metrics for practice profitability
7 ways to get the most out of a work conference
Does your 2024 calendar include conferences? Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult … [Read more...] about 7 ways to get the most out of a work conference
Plan now for a smooth winter holiday season
As autumn paints the world in warm hues, it's time to plan how to keep the office running smoothly over the holiday season. Staff scheduling and coverage One of the foremost considerations in holiday planning is managing staff scheduling and coverage. Start by reviewing vacation requests submitted by your staff. Ensure that requests are handled well in advance, allowing ample … [Read more...] about Plan now for a smooth winter holiday season
The importance of proofreading in a medical office: Ensuring accuracy and professionalism
In a medical office, attention to detail and precision are of utmost importance. From patient records to communication with healthcare providers, even a minor error can have serious consequences. Proofreading plays a critical role in maintaining accuracy and professionalism in medical documentation. In this article, we will explore the significance of proofreading for medical … [Read more...] about The importance of proofreading in a medical office: Ensuring accuracy and professionalism
15 fine ideas for marketing your practice
Marketing a medical practice requires a thoughtful approach that balances professionalism, ethical considerations, and effective communication. Here are some tips to help you effectively market your medical practice: Define your brand identity: Clearly define your medical practice's unique value proposition and the services you offer. Develop a consistent brand identity … [Read more...] about 15 fine ideas for marketing your practice