Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…
MARKETING THE PRACTICE
The healthcare consumer: Using patient online reviews to boost your practice’s business
December 10, 2018 by
Patients are making increasing use of physician rating and review sites to comment on their medical experiences the way diners do with restaurants. And as with…
READER TIPS
New referrals come from a visit, a folder, and chocolate cookies
November 30, 2018 by
When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to…
READER TIPS
Profit-boosting ideas welcome at staff meetings
June 3, 2018 by
Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…
READER TIPS
Use weekly meetings with doctors to keep office running smoothly
May 7, 2018 by
Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…
INSIGHT
Strong practice leaders understand the competition
October 6, 2017 by
By Nick Hernandez bio
Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area…
READER TIPS
Involving staff in marketing generates good ideas and sense of teamwork
October 6, 2017 by
An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where…
MANAGING THE OFFICE
Should your physicians blog?
September 22, 2017 by
Blogging, when successful, results in a certain notoriety, which, in the case of a physician blogger, calls attention to…
MARKETING
Telephone, email, v-mail, meeting new colleagues: how to look like a pro
June 23, 2017 by
In the professional world, proper communication counts big. Any manager or physician who wants to rise above the competition has…
INCREASING PROFITS
Patient referrals: an untapped source of new revenue
May 19, 2017 by
Medical practices sometimes mistakenly believe that patient referrals don’t matter. However, like customer referrals, patient referrals are an important—and often untapped—source of…
