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HIRING

Should you notify applicants they didn’t get the job?

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or…


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READER TIPS

Use weekly meetings with doctors to keep office running smoothly

Meeting every week with the doctors makes a tremendous difference in how smoothly – and also how successfully – an office operates, says…


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READER TIPS

Profit-boosting ideas welcome at staff meetings

Staff often have good recommendations, particularly for customer service. So to make sure they stay on the lookout for…


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BLOG

Don’t put your good customer service on hold

By Mark Williamson, CEO at PHMG  bio
Mark Williamson, CEO at PHMGGood customer service isn’t just limited to providing first-class medical care. From the moment a patient first comes into contact with…


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INCREASING PROFITS

For good marketing, try an open house

Want a marketing approach that’s both effective and inexpensive?
Try an open house…


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MARKETING

10 rules for getting good press and new patients along with it

To get new business, your medical practice has to be the first place the patient calls. To make the call, the patient has to…


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MARKETING THE PRACTICE

The healthcare consumer: Using patient online reviews to boost your practice’s business

Patients are making increasing use of physician rating and review sites to comment on their medical experiences the way diners do with restaurants. And as with…


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READER TIPS

New referrals come from a visit, a folder, and chocolate cookies

When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to…


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BLOG

Strong practice leaders understand the competition

By Nick Hernandez  bio
Practice managers must be keenly aware of what competing practices are doing as well as practices outside of their catchment area…


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READER TIPS

Involving staff in marketing generates good ideas and sense of teamwork

An office manager looking for ways to encourage a team atmosphere decided to ask staff to help market the Ear, Nose, and Throat (ENT) practice where…


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