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Home » Marketing
MARKETING

15 fine ideas for marketing your practice

11:56 am by

Marketing a medical practice requires a thoughtful approach that balances professionalism, ethical considerations, and effective communication. Here are some tips to help you effectively market your medical practice: Define your brand identity: Clearly define your medical practice’s unique value proposition and the services you offer. Develop a consistent brand identity that reflects your practice’s mission, values, and personality. Target audience: Identify your target audience based on the medical services you provide. Understand their demographics, needs, and preferences to tailor your marketing strategies accordingly. Online presence: Establish a professional and user-friendly website. Ensure it’s mobile-responsive, easy to navigate, and provides essential information about your services, contact details, and credentials. Search Engine Optimization (SEO): Optimize your website for search engines so that it ranks well in search results. Use relevant keywords, create… . . . read more.

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INCREASING PROFITS

5 strategies for building a strong referral network

4:43 pm by

One of your crucial responsibilities is to establish and maintain strong referral relationships with other healthcare providers. These relationships are vital for the success and growth of your practice, as they can bring in new patients and foster collaborative care. Here are some strategies to enhance referral relationships, enabling you to build a strong network and provide comprehensive healthcare solutions. Understand and Nurture Existing Relationships: Take the time to identify your existing referral sources and evaluate the strength of those relationships. Reach out to your referral partners regularly to express your gratitude and reinforce your commitment to providing high-quality care. Stay informed about their practice updates, new services, and specialty areas to better align your referrals with their expertise. Demonstrating a genuine interest in their success will foster trust and… . . . read more.

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MANAGING THE OFFICE

6 common problems in medical offices, and suggested solutions

10:29 am by

Got a problem with your office? Chances are it’s one of a half-dozen common problems for medical offices. Here are the problems and suggested solutions. 1 Streamlining Appointment Scheduling Problem: Patients often experience long wait times and confusion during the appointment scheduling process.  Solution: Implement an online appointment scheduling system that allows patients to book appointments conveniently. Additionally, analyze the scheduling process to identify bottlenecks and inefficiencies, and create a more streamlined system. Consider using automated reminders to reduce no-shows and ensure a more efficient patient flow. 2 Improving Patient Satisfaction Problem: Patient feedback indicates dissatisfaction with long waiting times in the reception area. Solution: Conduct a time-motion study to identify areas where the patient flow can be optimized. Implement strategies such as staggered appointments, improved communication between staff members,… . . . read more.

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MARKETING

6 tips for getting your physicians onto the speaker circuit

3:11 pm by

One impactful way to promote your physicians’ expertise, foster professional growth, and enhance your practice’s reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought Leadership: Physician presentations at conferences and web events provide a unique opportunity to position your practice’s physicians as thought leaders in their respective specialties. By sharing their expertise, research, and clinical insights, they can showcase their knowledge and establish themselves as authoritative voices within the medical community. Speaking engagements help build their reputation and attract new patients seeking the best medical care. Enhancing Professional Networks: Conferences serve as ideal platforms for networking and building connections within the… . . . read more.

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EDUCATION

7 ways to get the most out of a work conference

7:01 pm by

Conference season is in full swing, after three years of postponed and cancelled events. Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult to make the most of your time at these events. It is important to use your time well, given the cost of travel, registration, food, accommodation and time away from work. Here are some tips to help you make good use of your time when traveling to a work-related conference or trade show. Plan ahead: Before you even leave for the event,… . . . read more.

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HIRING

“You’re not hired:” Leaving job candidates hanging can hurt your reputation

12:44 pm by

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And only 7 percent applied for another job at the same company in the future. Indeed, businesses that don’t respond to job seekers risk taking a reputational hit, losing out on future talent who read a negative review, heard an unfavorable opinion about the company, or who felt mistreated during a previous experience with them. Additionally, the survey revealed that the number of interviews a candidate must endure… . . . read more.

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INCREASING PROFITS

Track these 5 metrics for practice profitability

1:13 pm by

By Mike Rigert “It was the best of times, it was the worst of times … , ” wrote author Charles Dickens in his classic novel, “A Tale of Two Cities.” While it’s certainly not the worst of times for most healthcare practices (that honor likely went to 2020-2021), things could always be better, right? You’re likely still dealing with the impacts of rampant inflation and ongoing short staffing, among other things. Despite these setbacks, there’s clear opportunities to move your practice forward to improve both production and productivity to help you reach your financial goals. It all goes back to numbers—the key performance indicators (KPIs) that determine whether your practice sinks or swims. Some metrics are more important and vital to the success of your practice than others. We’ve outlined five… . . . read more.

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PATIENT EXPERIENCE

14 good ways to cut your appointment wait times

3:41 pm by

Long patient wait times cause frustration for patients, stress for reception desk staff, loss of confidence in the practice—and, ultimately, loss of revenue. Here are 14 things you can do to reduce patient wait times, courtesy of Stewart Gandolf, Chief Executive Officer of Healthcare Success, a team of specialists who partner with healthcare clients to profitably deliver results through data-driven marketing. 1. Offer digital check-in services that allow patients to submit medical forms before their appointment. 2. Offer hassle-free online appointment scheduling and rescheduling. 3. Integrate virtual care services like telehealth/telemedicine. 4. Stay on schedule by leveraging physician assistants (PAs) and nurse practitioners (NPs) for routine or non-urgent visits. 5. Develop better new patient lead workflows to improve efficiencies and productivity. 6. Conduct patient surveys. 7. Send patient appointment reminders to lower your risk of no-shows (which… . . . read more.

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MARKETING

Take the sting out of bad reviews from patients

8:28 pm by

It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we want to think that we do the best we can for every patient, we do make mistakes, said Mary Pat Whaley, founder and president of Manage My Practice. “I spoke with a patient recently and told her the practice had failed to send her prescription in and she was dumbfounded,” she said. The patient was surprised and pleased the practice owned up to the error. Read it again “First blush reads… . . . read more.

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WORKING WITH PATIENTS

How to fix failing patient engagement initiatives

4:28 pm by

Patient engagement initiatives are a dime a dozen across healthcare organizations. From patient advisory groups and patient-centered portals to social media outlets and secure messaging, healthcare organizations understand that it’s important to get patients involved in their care. Studies prove that engaged patients result in better outcomes, lower costs, and a higher quality of life. But a survey indicates that while most healthcare organizations have patient engagement programs, nearly 50% felt they were only moderately or not at all mature. Perhaps many patient engagement programs fail because they neglect to connect with patients in a way that is meaningful to them. Sure, your practice is checking off the patient engagement boxes. But, are your patient engagement strategies actionable and relevant to the people you are dedicated to caring for? Traditional… . . . read more.

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