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COMPLIANCE

9 important dos and don’ts for using social media to promote your practice

Federal and state laws are implicated when a medical office decides to promote its services, whether through establishing a website for the medical office or participating in forums such as Facebook, LinkedIn or Twitter. This article focuses on the do’s and don’ts arising from federal and state laws on advertising and privacy…


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COMPLIANCE

Important guidelines for your medical practice website

When your medical office establishes a website, be sure to set some boundaries and limits for individuals using that website, and give careful attention to the individuals referenced at the site.
To set boundaries for individuals using the site, you should have a terms-of-use policy available on the website which includes disclaimers about the purpose of the site and what users can and can’t do on the site or expect from the site.
For example, according to healthcare Internet technology (IT) lawyer Lisa W. Clark, of Duane Morris LLP in Philadelphia, such disclaimers should include notice to users of the…

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TECHNOLOGY

Use rating sites to improve your medical practice

Many people rely on rating sites for hotels, restaurants, and other vacation and leisure activities.
But consulting a rating site before making an appointment with a physician, and allowing that site to influence a health care decision?
It’s more common than you might think. A survey conducted by the University of Michigan finds among people using physician-rating sites, 35 percent report selecting a physician based on good reviews, while 37 percent avoided a physician based on…

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INSIGHT

Social media sabotage: what managers should know

By Steve M. Cohen  bio
I’ve commented previously on social media and how employees, prospective employees and employers should view it with both interest and caution.
Anyone involved in hiring should be aware of the social media presence of prospective employees and even current workers. This is especially true on business networking sites such as LinkedIn, but for other sites as well. Although some will disagree, it’s entirely proper for employers and managers to be aware of this online presence and…

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MANAGING THE OFFICE

Medical tourism and your medical practice

If you’ve been a medical office manager for 10 years or more, you’ve probably heard of medical tourism.
There was a lot of buzz about it several years ago. Experts said medical tourism was the new frontier and it would revolutionize medical care. It turns out the projections were inaccurate and the supposed next big thing didn’t exactly take the medical world by storm.
Be that as it may, medical tourism is still big business. Patients Beyond Borders, a source for consumer information about international medical and health travel, estimates the…

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TECHNOLOGY

Networking online is crucial, but it needs to be done right

When Americans need to make personal connections, they are increasingly doing so via the Internet.
A 2014 study by the Pew Research Center finds that 74 percent of adults who go online use a social networking site, whether it’s Facebook, Twitter, Instagram or something else.
“It’s clear that nearly everyone makes an effort to connect some way through social media,” says Doug Vermeeren, CEO of Business Networker, an online site that helps small and independent business owners make professional connections.
“A lot of that time is spent sharing…

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INCREASING PROFITS

Marketing the practice: printed material

How the practice presents itself is extremely important – and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression.
Why go there
Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information.
What’s more, printed material is easy to pass along. Indeed, business cards and brochures are…

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INSIGHT

What happens outside the office is still relevant

By Steve M. Cohen  bio
Whether it’s an after hours party or sporting event far from work, incidents that are away from the office may still be relevant to managers.
One of my clients had an employee who was attending a son’s baseball game on a summer evening. The employee was in the stands, enjoying a few too many beers, and became very vocal, profane, and obnoxious. The situation degenerated to the point where the police were called. The employee’s behavior reflected very poorly on the worker and, in the manager’s opinion, the organization.
Another situation involved a female employee under the age of 20. She invited her male supervisor, age 23, to come to her home. She lived with her parents, but they were away for the weekend. She alleged that this young supervisor…

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TECHNOLOGY

Education resources for Spanish-speaking patients to display on your practice website

Spanish language patient handouts covering a wide range of medical topics, including Asthma (Asma), Atopic Dermatitis (Dermatitis Atópica), Contraception (Anticonceptivas), COPD (EPOC), Diabetes (Diabetes), Hypertension (Hipertension), Immunizations (Inmunizaciones), Obesity (Obesidad), Skin Cancer (Cáncer de Piel), and other chronic medical conditions, as well as videos and copy to personalize and display on your practice’s website, are available at no charge from Vivacare, a company founded with the goal of helping medical practices educate their…

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TECHNOLOGY

Line management systems help manage practice waiting rooms

Every medical office manager knows that keeping patients waiting in long, slow-moving lines is a recipe for poor service. Not only can long waits cause patients to become extremely upset and agitated, they can also result in lost opportunities in the form of walk-outs and poor patient reviews.
This is especially the case in today’s world of instant information dissemination.
Consider that websites such as HospitalStats.com broadcast wait times for the world to…

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