By Melanie Herron bio One of the greatest marketing tools a business can have is an effective spokesperson. There is no denying the power and influence a spokesperson can have on building a brand. Influencers are people who are comfortable talking about the brands they believe in. They are trusted as reliable sources for information and recommendations. And yes, … [Read more...] about How to use influencers for marketing in health care
Managing patients
Smartphones sapping productivity at work
Technology helps workers stay connected while away from the office, but in many cases it is causing them to disconnect while in the office, leading to a negative impact on productivity. According to a recent survey conducted by Harris Poll on behalf of CareerBuilder, a global leader in human capital solutions, 19 percent of employers think workers are productive less than … [Read more...] about Smartphones sapping productivity at work
Study finds overwhelming support for employment background checks
A recent survey on employment background checks finds the vast majority of Americans supports and expects employers to conduct regular background checks on prospective employees. Of additional importance to medical office managers is that the number one place Americans expect to feel safe is their doctor's office. Some key takeaways from the survey include: 95 percent … [Read more...] about Study finds overwhelming support for employment background checks
Industry challenged to create more patient-friendly medical billing
Furthering the goals of focusing on patients, coordinate health care delivery, and making health information more accessible, the U.S. Department of Health and Human Services (HHS) has launched a new challenge for all stakeholders in health care—designing a better medical bill that is easier for patients to understand. The HHS press release regarding the challenge notes … [Read more...] about Industry challenged to create more patient-friendly medical billing
Incorrect medical coding corrupts the core data used by health care facilities, has negative consequences throughout health care industry
Guaranteeing accurate, consistent medical codes and patient histories is one of the major challenges for providers and payers today. Medical codes are the starting point for understanding quality of care and making necessary improvements. "Medical codes are the core data used in every aspect of modern health care—every provider, payer, and facility relies on them," says … [Read more...] about Incorrect medical coding corrupts the core data used by health care facilities, has negative consequences throughout health care industry
Growth of Spanish-speaking population creates demand for bilingual health care professionals
The United States now has the world's second-largest population of Spanish speakers, behind only Mexico. Given the growing number of Spanish-speaking patients, clinics and hospitals find themselves facing an immediate and chronic shortage of bilingual physicians. This is a serious problem in a field where lives can depend on an accurate exchange of information between doctor … [Read more...] about Growth of Spanish-speaking population creates demand for bilingual health care professionals
Study finds 96 percent of online complaints about doctors fault customer service, not quality of care
An analysis of nearly 35,000 online reviews of doctors nationwide finds that customer service—not physicians' medical expertise and clinical skill—is the overwhelming reason patients complain about their health care experiences on the Internet. The study, published in the Journal of Medical Practice Management (JMPM), finds that only 1 in 25 patients rating their health care … [Read more...] about Study finds 96 percent of online complaints about doctors fault customer service, not quality of care
CMS launches largest-ever multi-payer initiative to improve primary health care
The Centers for Medicare & Medicaid Services (CMS) has announced its largest-ever initiative to transform and improve how primary care is delivered and paid for in America. The new Affordable Care Act (ACA) initiative is designed to improve quality and cost, and give doctors and patients more control over health care delivery. The effort, known as the Comprehensive … [Read more...] about CMS launches largest-ever multi-payer initiative to improve primary health care
When patients can’t get into the doctor’s office, but need medical attention
Telehealth offers options for patients who seek medical attention for common ailments but can't get in to see a doctor. Recognizing the need, and the opportunity, health care providers are increasingly embracing telehealth. Blue Cross Blue Shield of Massachusetts' members can now use their smartphone, tablet or computer for a real-time, secure telehealth visit with a doctor or … [Read more...] about When patients can’t get into the doctor’s office, but need medical attention
Research assesses health care costs and utilization
The Health Care Cost Institute (HCCI), which promotes independent, nonpartisan research and analysis on the causes of the rise in U.S. health spending, has released a set of six policy briefs assessing the impact of a range of national and state policies on health care costs and utilization. The briefs were developed by independent researchers using HCCI's repository of … [Read more...] about Research assesses health care costs and utilization