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Marketing

Plan now for a smooth winter holiday season

October 6, 2023

As autumn paints the world in warm hues, it's time to plan how to keep the office running smoothly over the holiday season. Staff scheduling and coverage One of the foremost considerations in holiday planning is managing staff scheduling and coverage. Start by reviewing vacation requests submitted by your staff. Ensure that requests are handled well in advance, allowing ample … [Read more...] about Plan now for a smooth winter holiday season

The importance of proofreading in a medical office: Ensuring accuracy and professionalism

October 4, 2023

In a medical office, attention to detail and precision are of utmost importance. From patient records to communication with healthcare providers, even a minor error can have serious consequences. Proofreading plays a critical role in maintaining accuracy and professionalism in medical documentation. In this article, we will explore the significance of proofreading for medical … [Read more...] about The importance of proofreading in a medical office: Ensuring accuracy and professionalism

15 fine ideas for marketing your practice

August 23, 2023

Marketing a medical practice requires a thoughtful approach that balances professionalism, ethical considerations, and effective communication. Here are some tips to help you effectively market your medical practice: Define your brand identity: Clearly define your medical practice's unique value proposition and the services you offer. Develop a consistent brand identity … [Read more...] about 15 fine ideas for marketing your practice

5 strategies for building a strong referral network

July 26, 2023

One of your crucial responsibilities is to establish and maintain strong referral relationships with other healthcare providers. These relationships are vital for the success and growth of your practice, as they can bring in new patients and foster collaborative care. Here are some strategies to enhance referral relationships, enabling you to build a strong network and provide … [Read more...] about 5 strategies for building a strong referral network

6 common problems in medical offices, and suggested solutions

July 8, 2023

Got a problem with your office? Chances are it's one of a half-dozen common problems for medical offices. Here are the problems and suggested solutions. 1 Streamlining Appointment Scheduling Problem: Patients often experience long wait times and confusion during the appointment scheduling process.  Solution: Implement an online appointment scheduling system that allows … [Read more...] about 6 common problems in medical offices, and suggested solutions

“You’re not hired:” Leaving job candidates hanging can hurt your reputation

March 8, 2023

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And … [Read more...] about “You’re not hired:” Leaving job candidates hanging can hurt your reputation

14 good ways to cut your appointment wait times

June 2, 2022

Long patient wait times cause frustration for patients, stress for reception desk staff, loss of confidence in the practice—and, ultimately, loss of revenue. Here are 14 things you can do to reduce patient wait times, courtesy of Stewart Gandolf, Chief Executive Officer of Healthcare Success, a team of specialists who partner with healthcare clients to profitably deliver … [Read more...] about 14 good ways to cut your appointment wait times

How to fix failing patient engagement initiatives

February 15, 2022

Patient engagement initiatives are a dime a dozen across healthcare organizations. From patient advisory groups and patient-centered portals to social media outlets and secure messaging, healthcare organizations understand that it’s important to get patients involved in their care. Studies prove that engaged patients result in better outcomes, lower costs, and a higher quality … [Read more...] about How to fix failing patient engagement initiatives

OIG issues fraud alert on pharmaceutical company in-person speaker programs

November 28, 2020

Before the pandemic put the chill on live conference events, it was fairly common for pharmaceutical companies, device makers and diagnostics companies to offer healthcare professionals fees for in-person speaking appearances. Such practices raise red flags under the federal Anti-Kickback Statute (AKS) when those speakers recommend the products of those companies to their … [Read more...] about OIG issues fraud alert on pharmaceutical company in-person speaker programs

Should you notify applicants they didn’t get the job?

September 6, 2019

Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or large town, you may receive a huge pile of applications, electronic or otherwise, in response to a job posting. Fortunately, not all job applicants will have the appropriate qualifications—otherwise, interviewing would become your full-time … [Read more...] about Should you notify applicants they didn’t get the job?

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