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Marketing

Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era

July 17, 2025

How front-desk and admin teams can make a big difference In 2025, patient trust is no longer something practices can take for granted. We’re living in a time when misinformation spreads fast, health myths are everywhere, and skepticism runs high. Whether it’s confusion about vaccines, doubts about billing, or anxiety over electronic records, many patients are showing up to … [Read more...] about Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era

Attract new patients and keep old ones with a marketing strategy

July 6, 2025

In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy

Re-engage Lapsed Patients While Summer Schedules Are Light

July 1, 2025

Summer can be a slower season in many medical offices, making it the perfect time to turn your attention to patients who haven’t been in for a while. Whether they’ve missed a follow-up, skipped preventive care, or simply fallen off the schedule, now’s your chance to reach out. Reconnecting with lapsed patients during July and August not only improves patient outcomes—it also … [Read more...] about Re-engage Lapsed Patients While Summer Schedules Are Light

Summer Safety Tips for Your Office and Patients

July 1, 2025

July heat waves can bring more than just sweaty commutes—they can affect your office operations, your staff’s well-being, and even your patients’ health. While the summer months might feel more relaxed, it’s the perfect time to sharpen your focus on safety, both inside the practice and in the information you share with patients. Here’s how to keep things cool, functional, and … [Read more...] about Summer Safety Tips for Your Office and Patients

July Is a Good Month to Set the Stage for a Smooth Fall Season

July 1, 2025

July might feel like the calm before the storm. With vacation schedules in full swing and fewer patient visits in many practices, it's tempting to ease off the gas. But this quieter month can actually be a powerful time to reset, catch up, and plan ahead. Here are smart ways to make the most of July in your medical office. 1. Catch Up on Projects That Got Pushed AsideRemember … [Read more...] about July Is a Good Month to Set the Stage for a Smooth Fall Season

What Your Parking Lot Says About Your Practice—and Why It Matters More Than You Think

June 25, 2025

Before a patient ever checks in at the front desk or sees a provider, they’ve already had their first experience with your practice—and it starts in the parking lot. Whether they’re struggling to find a spot, dodging potholes, or wondering which entrance to use, that brief moment of uncertainty or frustration can set the tone for the entire visit. In a busy medical office, … [Read more...] about What Your Parking Lot Says About Your Practice—and Why It Matters More Than You Think

Make Your Website Work on the Go: Why a Mobile-Friendly Site Matters

June 23, 2025

Let’s face it—most of your patients aren’t sitting at a desktop computer when they search for your office, look up your hours, or try to book an appointment. They’re on their phones. If your practice’s website isn’t mobile-friendly, you could be frustrating current patients and turning away potential new ones without even realizing it. Why Mobile Matters A mobile-friendly … [Read more...] about Make Your Website Work on the Go: Why a Mobile-Friendly Site Matters

Why “Thank You” Matters More Than You Think

June 10, 2025

It’s easy to get swept up in the to-do lists, reports, scheduling, and troubleshooting that fill an office manager’s day. You’re juggling a hundred moving pieces, and just getting through the day without a printer jam or a staff meltdown feels like a win. But amid the whirlwind, there’s one small habit that can make a big difference—for morale, for relationships, and even for … [Read more...] about Why “Thank You” Matters More Than You Think

How to Use Trello to Organize the Front Desk

June 10, 2025

This Trello board is designed to help your front desk team stay organized, focused, and on top of daily responsibilities. By breaking tasks into clear categories and using visual cues, this tool gives you an at-a-glance view of what needs attention, what’s in motion, and what’s been completed. Each list represents a stage in your workflow, and cards within the lists represent … [Read more...] about How to Use Trello to Organize the Front Desk

AI in medical office management: Leveraging technology for enhanced efficiency

June 9, 2025

In the ever-evolving landscape of healthcare, medical office managers find themselves at the forefront of integrating innovative technologies to streamline operations, improve patient care, and optimize administrative workflows. Among these advancements, Artificial Intelligence (AI) stands out as a transformative tool that is already playing a significant role in various … [Read more...] about AI in medical office management: Leveraging technology for enhanced efficiency

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