In today's digital age, establishing a robust online presence is crucial for medical offices looking to attract new patients and maintain a competitive edge. This article provides comprehensive tips on how to stand out online, from building a professional website to engaging with your community. By implementing these strategies, your medical practice can effectively reach and … [Read more...] about 12 Ways to Build a Strong Online Presence and Attract New Patients
Marketing
TikTok, Yelp & Online Reviews: What Managers Should (and Shouldn’t) Do
Protecting your practice’s reputation in the age of social media. In today’s digital world, a patient’s first impression of your medical practice may not come from your website or a phone call—it might come from a TikTok video, a Yelp review, or a Google star rating. Whether it’s a glowing recommendation or a critical comment, online content can shape public perception and … [Read more...] about TikTok, Yelp & Online Reviews: What Managers Should (and Shouldn’t) Do
Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era
How front-desk and admin teams can make a big difference In 2025, patient trust is no longer something practices can take for granted. We’re living in a time when misinformation spreads fast, health myths are everywhere, and skepticism runs high. Whether it’s confusion about vaccines, doubts about billing, or anxiety over electronic records, many patients are showing up to … [Read more...] about Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era
Attract new patients and keep old ones with a marketing strategy
In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy
Re-engage Lapsed Patients While Summer Schedules Are Light
Summer can be a slower season in many medical offices, making it the perfect time to turn your attention to patients who haven’t been in for a while. Whether they’ve missed a follow-up, skipped preventive care, or simply fallen off the schedule, now’s your chance to reach out. Reconnecting with lapsed patients during July and August not only improves patient outcomes—it also … [Read more...] about Re-engage Lapsed Patients While Summer Schedules Are Light
Summer Safety Tips for Your Office and Patients
July heat waves can bring more than just sweaty commutes—they can affect your office operations, your staff’s well-being, and even your patients’ health. While the summer months might feel more relaxed, it’s the perfect time to sharpen your focus on safety, both inside the practice and in the information you share with patients. Here’s how to keep things cool, functional, and … [Read more...] about Summer Safety Tips for Your Office and Patients
July Is a Good Month to Set the Stage for a Smooth Fall Season
July might feel like the calm before the storm. With vacation schedules in full swing and fewer patient visits in many practices, it's tempting to ease off the gas. But this quieter month can actually be a powerful time to reset, catch up, and plan ahead. Here are smart ways to make the most of July in your medical office. 1. Catch Up on Projects That Got Pushed AsideRemember … [Read more...] about July Is a Good Month to Set the Stage for a Smooth Fall Season
What Your Parking Lot Says About Your Practice—and Why It Matters More Than You Think
Before a patient ever checks in at the front desk or sees a provider, they’ve already had their first experience with your practice—and it starts in the parking lot. Whether they’re struggling to find a spot, dodging potholes, or wondering which entrance to use, that brief moment of uncertainty or frustration can set the tone for the entire visit. In a busy medical office, … [Read more...] about What Your Parking Lot Says About Your Practice—and Why It Matters More Than You Think
Make Your Website Work on the Go: Why a Mobile-Friendly Site Matters
Let’s face it—most of your patients aren’t sitting at a desktop computer when they search for your office, look up your hours, or try to book an appointment. They’re on their phones. If your practice’s website isn’t mobile-friendly, you could be frustrating current patients and turning away potential new ones without even realizing it. Why Mobile Matters A mobile-friendly … [Read more...] about Make Your Website Work on the Go: Why a Mobile-Friendly Site Matters
Why “Thank You” Matters More Than You Think
It’s easy to get swept up in the to-do lists, reports, scheduling, and troubleshooting that fill an office manager’s day. You’re juggling a hundred moving pieces, and just getting through the day without a printer jam or a staff meltdown feels like a win. But amid the whirlwind, there’s one small habit that can make a big difference—for morale, for relationships, and even for … [Read more...] about Why “Thank You” Matters More Than You Think