Balancing patient care with business efficiency can be challenging, but it is essential for sustaining and growing your practice. Enhancing profitability not only secures the future of your medical office but also enables you to invest in better services and technologies for your patients. Here are 10 actionable strategies designed to boost your practice's profitability. These … [Read more...] about 10 Profit-Boosting Tips for Your Medical Practice
Marketing
Why Your Patients Want You to Text Them (And How to Do It Right)
Texting has become an increasingly popular mode of communication, not just for personal interactions but also for professional ones—including healthcare. Patients of all ages, from tech-savvy Millennials to older generations growing more comfortable with smartphones, are embracing text messaging for its convenience and accessibility. As a medical office manager, incorporating … [Read more...] about Why Your Patients Want You to Text Them (And How to Do It Right)
8 Ways Good Front Desk Staff Can Help Market Your Medical Practice
First impressions matter. Your front desk staff is often the first point of contact for patients, and they play a big role in shaping how people see your practice. Here’s how having good front desk staff can help market your medical practice and make it successful. 1. Friendly Greetings Make a Difference When patients walk into your office, a friendly … [Read more...] about 8 Ways Good Front Desk Staff Can Help Market Your Medical Practice
Promote Your Practice with a Doc Blog
Helping a physician create a blog can enhance patient engagement, boost the practice’s visibility, and establish the doctor as a thought leader in their field. As a medical office manager, your support can streamline the process and help the blog run smoothly. Here’s how you can effectively assist: 1. Define the Purpose of the Blog Start by working with the physician to … [Read more...] about Promote Your Practice with a Doc Blog
12 Ways to Build a Strong Online Presence and Attract New Patients
In today's digital age, establishing a robust online presence is crucial for medical offices looking to attract new patients and maintain a competitive edge. This article provides comprehensive tips on how to stand out online, from building a professional website to engaging with your community. By implementing these strategies, your medical practice can effectively reach and … [Read more...] about 12 Ways to Build a Strong Online Presence and Attract New Patients
TikTok, Yelp & Online Reviews: What Managers Should (and Shouldn’t) Do
Protecting your practice’s reputation in the age of social media. In today’s digital world, a patient’s first impression of your medical practice may not come from your website or a phone call—it might come from a TikTok video, a Yelp review, or a Google star rating. Whether it’s a glowing recommendation or a critical comment, online content can shape public perception and … [Read more...] about TikTok, Yelp & Online Reviews: What Managers Should (and Shouldn’t) Do
Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era
How front-desk and admin teams can make a big difference In 2025, patient trust is no longer something practices can take for granted. We’re living in a time when misinformation spreads fast, health myths are everywhere, and skepticism runs high. Whether it’s confusion about vaccines, doubts about billing, or anxiety over electronic records, many patients are showing up to … [Read more...] about Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era
Attract new patients and keep old ones with a marketing strategy
In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy
Re-engage Lapsed Patients While Summer Schedules Are Light
Summer can be a slower season in many medical offices, making it the perfect time to turn your attention to patients who haven’t been in for a while. Whether they’ve missed a follow-up, skipped preventive care, or simply fallen off the schedule, now’s your chance to reach out. Reconnecting with lapsed patients during July and August not only improves patient outcomes—it also … [Read more...] about Re-engage Lapsed Patients While Summer Schedules Are Light
Summer Safety Tips for Your Office and Patients
July heat waves can bring more than just sweaty commutes—they can affect your office operations, your staff’s well-being, and even your patients’ health. While the summer months might feel more relaxed, it’s the perfect time to sharpen your focus on safety, both inside the practice and in the information you share with patients. Here’s how to keep things cool, functional, and … [Read more...] about Summer Safety Tips for Your Office and Patients