By Melanie Herron bio One of the greatest marketing tools a business can have is an effective spokesperson. There is no denying the power and influence a spokesperson can have on building a brand. Influencers are people who are comfortable talking about the brands they believe in. They are trusted as reliable sources for information and recommendations. And yes, … [Read more...] about How to use influencers for marketing in health care
Marketing
9 important dos and don’ts for using social media to promote your practice
Federal and state laws are implicated when a medical office decides to promote its services, whether through establishing a website for the medical office or participating in forums such as Facebook, LinkedIn or Twitter. This article focuses on the do's and don'ts arising from federal and state laws on advertising and privacy. 1 Do be truthful When a medical office establishes … [Read more...] about 9 important dos and don’ts for using social media to promote your practice
Important guidelines for your medical practice website
When your medical office establishes a website, be sure to set some boundaries and limits for individuals using that website, and give careful attention to the individuals referenced at the site. To set boundaries for individuals using the site, you should have a terms-of-use policy available on the website which includes disclaimers about the purpose of the site and what … [Read more...] about Important guidelines for your medical practice website
Use rating sites to improve your medical practice
Many people rely on rating sites for hotels, restaurants, and other vacation and leisure activities. But consulting a rating site before making an appointment with a physician, and allowing that site to influence a health care decision? It's more common than you might think. A survey conducted by the University of Michigan finds among people using physician-rating sites, 35 … [Read more...] about Use rating sites to improve your medical practice
Social media sabotage: what managers should know
By Steve M. Cohen bio I've commented previously on social media and how employees, prospective employees and employers should view it with both interest and caution. Anyone involved in hiring should be aware of the social media presence of prospective employees and even current workers. This is especially true on business networking sites such as LinkedIn, but … [Read more...] about Social media sabotage: what managers should know
Medical tourism and your medical practice
If you've been a medical office manager for 10 years or more, you've probably heard of medical tourism. There was a lot of buzz about it several years ago. Experts said medical tourism was the new frontier and it would revolutionize medical care. It turns out the projections were inaccurate and the supposed next big thing didn't exactly take the medical world by storm. Be … [Read more...] about Medical tourism and your medical practice
Networking online is crucial, but it needs to be done right
When Americans need to make personal connections, they are increasingly doing so via the Internet. A 2014 study by the Pew Research Center finds that 74 percent of adults who go online use a social networking site, whether it's Facebook, Twitter, Instagram or something else. "It's clear that nearly everyone makes an effort to connect some way through social media," says … [Read more...] about Networking online is crucial, but it needs to be done right
Marketing the practice: printed material
How the practice presents itself is extremely important—and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression. Why go there Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information. What’s more, printed material is easy to … [Read more...] about Marketing the practice: printed material
What happens outside the office is still relevant
By Steve M. Cohen bio Whether it's an after hours party or sporting event far from work, incidents that are away from the office may still be relevant to managers. One of my clients had an employee who was attending a son's baseball game on a summer evening. The employee was in the stands, enjoying a few too many beers, and became very vocal, profane, and … [Read more...] about What happens outside the office is still relevant
Education resources for Spanish-speaking patients to display on your practice website
Spanish language patient handouts covering a wide range of medical topics, including Asthma (Asma), Atopic Dermatitis (Dermatitis Atópica), Contraception (Anticonceptivas), COPD (EPOC), Diabetes (Diabetes), Hypertension (Hipertension), Immunizations (Inmunizaciones), Obesity (Obesidad), Skin Cancer (Cáncer de Piel), and other chronic medical conditions, as well as videos and … [Read more...] about Education resources for Spanish-speaking patients to display on your practice website