Medical Office Manager

Marketing

9 important dos and don’ts for using social media to promote your practice

Federal and state laws are implicated when a medical office decides to promote its services, whether through establishing a website for the medical office or participating in forums such as Facebook, LinkedIn or Twitter. This article focuses on the do's and don'ts arising from federal and state laws on advertising and privacy. 1 Do be truthful When a medical office establishes … [Read more...] about 9 important dos and don’ts for using social media to promote your practice

Important guidelines for your medical practice website

When your medical office establishes a website, be sure to set some boundaries and limits for individuals using that website, and give careful attention to the individuals referenced at the site. To set boundaries for individuals using the site, you should have a terms-of-use policy available on the website which includes disclaimers about the purpose of the site and what … [Read more...] about Important guidelines for your medical practice website

Use rating sites to improve your medical practice

Many people rely on rating sites for hotels, restaurants, and other vacation and leisure activities. But consulting a rating site before making an appointment with a physician, and allowing that site to influence a health care decision? It's more common than you might think. A survey conducted by the University of Michigan finds among people using physician-rating sites, 35 … [Read more...] about Use rating sites to improve your medical practice

Social media sabotage: what managers should know

By Steve M. Cohen  bio I've commented previously on social media and how employees, prospective employees and employers should view it with both interest and caution. Anyone involved in hiring should be aware of the social media presence of prospective employees and even current workers. This is especially true on business networking sites such as LinkedIn, but … [Read more...] about Social media sabotage: what managers should know

Networking online is crucial, but it needs to be done right

When Americans need to make personal connections, they are increasingly doing so via the Internet. A 2014 study by the Pew Research Center finds that 74 percent of adults who go online use a social networking site, whether it's Facebook, Twitter, Instagram or something else. "It's clear that nearly everyone makes an effort to connect some way through social media," says … [Read more...] about Networking online is crucial, but it needs to be done right

Marketing the practice: printed material

How the practice presents itself is extremely important—and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression. Why go there Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information. What’s more, printed material is easy to … [Read more...] about Marketing the practice: printed material

What happens outside the office is still relevant

By Steve M. Cohen  bio Whether it's an after hours party or sporting event far from work, incidents that are away from the office may still be relevant to managers. One of my clients had an employee who was attending a son's baseball game on a summer evening. The employee was in the stands, enjoying a few too many beers, and became very vocal, profane, and … [Read more...] about What happens outside the office is still relevant

Education resources for Spanish-speaking patients to display on your practice website

Spanish language patient handouts covering a wide range of medical topics, including Asthma (Asma), Atopic Dermatitis (Dermatitis Atópica), Contraception (Anticonceptivas), COPD (EPOC), Diabetes (Diabetes), Hypertension (Hipertension), Immunizations (Inmunizaciones), Obesity (Obesidad), Skin Cancer (Cáncer de Piel), and other chronic medical conditions, as well as videos and … [Read more...] about Education resources for Spanish-speaking patients to display on your practice website

Line management systems help manage practice waiting rooms

Every medical office manager knows that keeping patients waiting in long, slow-moving lines is a recipe for poor service. Not only can long waits cause patients to become extremely upset and agitated, they can also result in lost opportunities in the form of walk-outs and poor patient reviews. This is especially the case in today's world of instant information … [Read more...] about Line management systems help manage practice waiting rooms