Many people rely on rating sites for hotels, restaurants, and other vacation and leisure activities. But consulting a rating site before making an appointment with a physician, and allowing that site to influence a health care decision? It's more common than you might think. A survey conducted by the University of Michigan finds among people using physician-rating sites, 35 … [Read more...] about Use rating sites to improve your medical practice
Marketing
Social media sabotage: what managers should know
By Steve M. Cohen bio I've commented previously on social media and how employees, prospective employees and employers should view it with both interest and caution. Anyone involved in hiring should be aware of the social media presence of prospective employees and even current workers. This is especially true on business networking sites such as LinkedIn, but … [Read more...] about Social media sabotage: what managers should know
Medical tourism and your medical practice
If you've been a medical office manager for 10 years or more, you've probably heard of medical tourism. There was a lot of buzz about it several years ago. Experts said medical tourism was the new frontier and it would revolutionize medical care. It turns out the projections were inaccurate and the supposed next big thing didn't exactly take the medical world by storm. Be … [Read more...] about Medical tourism and your medical practice
Networking online is crucial, but it needs to be done right
When Americans need to make personal connections, they are increasingly doing so via the Internet. A 2014 study by the Pew Research Center finds that 74 percent of adults who go online use a social networking site, whether it's Facebook, Twitter, Instagram or something else. "It's clear that nearly everyone makes an effort to connect some way through social media," says … [Read more...] about Networking online is crucial, but it needs to be done right
Marketing the practice: printed material
How the practice presents itself is extremely important—and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression. Why go there Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information. What’s more, printed material is easy to … [Read more...] about Marketing the practice: printed material
What happens outside the office is still relevant
By Steve M. Cohen bio Whether it's an after hours party or sporting event far from work, incidents that are away from the office may still be relevant to managers. One of my clients had an employee who was attending a son's baseball game on a summer evening. The employee was in the stands, enjoying a few too many beers, and became very vocal, profane, and … [Read more...] about What happens outside the office is still relevant
Education resources for Spanish-speaking patients to display on your practice website
Spanish language patient handouts covering a wide range of medical topics, including Asthma (Asma), Atopic Dermatitis (Dermatitis Atópica), Contraception (Anticonceptivas), COPD (EPOC), Diabetes (Diabetes), Hypertension (Hipertension), Immunizations (Inmunizaciones), Obesity (Obesidad), Skin Cancer (Cáncer de Piel), and other chronic medical conditions, as well as videos and … [Read more...] about Education resources for Spanish-speaking patients to display on your practice website
Line management systems help manage practice waiting rooms
Every medical office manager knows that keeping patients waiting in long, slow-moving lines is a recipe for poor service. Not only can long waits cause patients to become extremely upset and agitated, they can also result in lost opportunities in the form of walk-outs and poor patient reviews. This is especially the case in today's world of instant information … [Read more...] about Line management systems help manage practice waiting rooms
Indiana office uses billboards and TV to bring in a flood of new patients
An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial. It's money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television … [Read more...] about Indiana office uses billboards and TV to bring in a flood of new patients
New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
A one-physician OB/GYN practice that opened in the last decade reached its patient census goals almost immediately using nothing but common-sense marketing. It became so busy, in fact, that it is now open an additional two nights a week plus Saturday mornings. The marketing has focused on two elements. First is no waiting. “We’ve had patients transfer here just because they … [Read more...] about New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients