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Marketing

Analyze your competitors as you plan for 2024

December 12, 2023

By Nick Hernandez As you sit down with your physician partners, practice manager, and perhaps consultant over the coming weeks contemplating direction for 2024, I thought it may be beneficial to offer a few pointers to help you along the way. For starters, you should pause to reflect upon new competitors in your catchment area, as well as current competitors and new … [Read more...] about Analyze your competitors as you plan for 2024

15 fine ideas for marketing your practice

August 23, 2023

Marketing a medical practice requires a thoughtful approach that balances professionalism, ethical considerations, and effective communication. Here are some tips to help you effectively market your medical practice: Define your brand identity: Clearly define your medical practice's unique value proposition and the services you offer. Develop a consistent brand identity … [Read more...] about 15 fine ideas for marketing your practice

5 strategies for building a strong referral network

July 26, 2023

One of your crucial responsibilities is to establish and maintain strong referral relationships with other healthcare providers. These relationships are vital for the success and growth of your practice, as they can bring in new patients and foster collaborative care. Here are some strategies to enhance referral relationships, enabling you to build a strong network and provide … [Read more...] about 5 strategies for building a strong referral network

6 common problems in medical offices, and suggested solutions

July 8, 2023

Got a problem with your office? Chances are it's one of a half-dozen common problems for medical offices. Here are the problems and suggested solutions. 1 Streamlining Appointment Scheduling Problem: Patients often experience long wait times and confusion during the appointment scheduling process.  Solution: Implement an online appointment scheduling system that allows … [Read more...] about 6 common problems in medical offices, and suggested solutions

Creating an inclusive and safe space for the LGBTQ+ community in a medical office

June 28, 2023

Ensuring that a healthcare facility is welcoming and safe for everyone is essential. Prioritizing inclusivity—especially for members of the LGBTQ+ community, including staff, patients, their families, vendors, and visitors—helps foster trust, comfort, and well-being. By creating a truly safe space, the practice can deliver better care while promoting respect and acceptance … [Read more...] about Creating an inclusive and safe space for the LGBTQ+ community in a medical office

7 ways to create a comfortable waiting room

June 13, 2023

When you step into a medical office waiting room, you want to feel comfortable, at ease, and assured that you're in good hands. As a medical office manager, it's essential to design a waiting room that reflects the care and attention you provide to your patients. Here are some best practices to consider as you create a welcoming and efficient environment. Focus on … [Read more...] about 7 ways to create a comfortable waiting room

How to make your best impression at a business lunch

May 26, 2023

Business lunches can be an important opportunity to build relationships, discuss business matters, and make a good impression. Good manners can help to create a positive and professional atmosphere, making the lunch more productive and enjoyable for all parties involved. Here are a few tips for good manners during a business lunch: RSVP promptly: If you are invited to a … [Read more...] about How to make your best impression at a business lunch

10 tips for stronger business writing

March 17, 2023

Understand your audience: Before you start writing, think about who will be reading your document. Knowing your audience will help you choose the appropriate tone and language for your writing. Keep it clear and concise: Avoid using jargon and complicated language. Use simple and clear language that is easy to understand. Keep your sentences short and to the point. Use active … [Read more...] about 10 tips for stronger business writing

“You’re not hired:” Leaving job candidates hanging can hurt your reputation

March 8, 2023

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And … [Read more...] about “You’re not hired:” Leaving job candidates hanging can hurt your reputation

14 good ways to cut your appointment wait times

June 2, 2022

Long patient wait times cause frustration for patients, stress for reception desk staff, loss of confidence in the practice—and, ultimately, loss of revenue. Here are 14 things you can do to reduce patient wait times, courtesy of Stewart Gandolf, Chief Executive Officer of Healthcare Success, a team of specialists who partner with healthcare clients to profitably deliver … [Read more...] about 14 good ways to cut your appointment wait times

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