Medical Office Manager

Marketing

12 ways to build a strong online presence and attract new patients

In today's digital age, establishing a robust online presence is crucial for medical offices looking to attract new patients and maintain a competitive edge. This article provides comprehensive tips on how to stand out online, from building a professional website to engaging with your community. By implementing these strategies, your medical practice can effectively reach and … [Read more...] about 12 ways to build a strong online presence and attract new patients

Engaging patients in Breast Cancer Awareness Month

Breast Cancer Awareness Month in October presents a unique opportunity to engage your patients in meaningful ways. Not only can you raise awareness about the importance of early detection, but you can also encourage patients to prioritize their health by promoting screenings and providing educational resources. Here are some actionable ways to get your patients involved and … [Read more...] about Engaging patients in Breast Cancer Awareness Month

Good responses to bad patient reviews

It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews

Attract new patients and keep old ones with a marketing strategy

In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy

Make everyone welcome by improving accessibility and inclusivity in your medical office

Creating an accessible and inclusive medical practice is essential for providing high-quality care to all patients, regardless of their abilities or backgrounds. As a medical office manager, you play a crucial role in ensuring that your practice is welcoming and accommodating to everyone. Here are some practical steps you can take to improve accessibility and inclusivity in … [Read more...] about Make everyone welcome by improving accessibility and inclusivity in your medical office

6 tips for getting your physicians onto the speaker circuit

One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit

Is healthcare SEO really worth the investment?

Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?

7 ways to get the most out of a work conference

Does your 2024 calendar include conferences? Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult … [Read more...] about 7 ways to get the most out of a work conference

Analyze your competitors as you plan for 2024

By Nick Hernandez As you sit down with your physician partners, practice manager, and perhaps consultant over the coming weeks contemplating direction for 2024, I thought it may be beneficial to offer a few pointers to help you along the way. For starters, you should pause to reflect upon new competitors in your catchment area, as well as current competitors and new … [Read more...] about Analyze your competitors as you plan for 2024