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Marketing

How to Use Trello to Organize the Front Desk

December 14, 2025

This Trello board is designed to help your front desk team stay organized, focused, and on top of daily responsibilities. By breaking tasks into clear categories and using visual cues, this tool gives you an at-a-glance view of what needs attention, what’s in motion, and what’s been completed. Each list represents a stage in your workflow, and cards within the lists represent … [Read more...] about How to Use Trello to Organize the Front Desk

New Year, New Patients: Building a Strategic Marketing Plan for Your Practice

December 14, 2025

By Michele Krohn The new year is an ideal time for medical practices to evaluate and update their marketing strategies, ensuring they effectively reach patients, expand referral networks, and enhance their reputation in the healthcare community. This guide outlines essential steps to develop a comprehensive marketing plan. Conduct a SWOT Analysis A SWOT Analysis … [Read more...] about New Year, New Patients: Building a Strategic Marketing Plan for Your Practice

The Power of Good Habits for Office Managers

December 14, 2025

Your role demands a unique blend of organization, leadership, and adaptability. The ability to develop and maintain good habits can be a game-changer in managing your workload, reducing stress, and boosting your effectiveness. Drawing insights from popular books like Atomic Habits by James Clear, this article explores the power of habits and practical steps for building … [Read more...] about The Power of Good Habits for Office Managers

Stand Out or Blend In? How to Make Your Medical Office the First Choice

December 11, 2025

In today’s healthcare landscape, simply offering quality care isn’t enough to guarantee patient loyalty or steady growth. With urgent care centers on every corner and a flood of online providers vying for attention, your medical office needs to stand out in more ways than one. The good news? You don’t need a celebrity doctor or a million-dollar marketing budget to rise above … [Read more...] about Stand Out or Blend In? How to Make Your Medical Office the First Choice

Patient Experience Checklist

November 19, 2025

Here's a Patient Experience Checklist tailored for a medical office manager to ensure a positive patient experience: Welcoming Patients Greet patients promptly and courteously as they arrive. Ensure front desk staff maintains a friendly and professional demeanor. Provide any necessary forms or information efficiently. Waiting Area Management Confirm … [Read more...] about Patient Experience Checklist

Why Your Patients Want You to Text Them (And How to Do It Right)

September 3, 2025

Texting has become an increasingly popular mode of communication, not just for personal interactions but also for professional ones—including healthcare. Patients of all ages, from tech-savvy Millennials to older generations growing more comfortable with smartphones, are embracing text messaging for its convenience and accessibility. As a medical office manager, incorporating … [Read more...] about Why Your Patients Want You to Text Them (And How to Do It Right)

12 Ways to Build a Strong Online Presence and Attract New Patients

August 14, 2025

In today's digital age, establishing a robust online presence is crucial for medical offices looking to attract new patients and maintain a competitive edge. This article provides comprehensive tips on how to stand out online, from building a professional website to engaging with your community. By implementing these strategies, your medical practice can effectively reach and … [Read more...] about 12 Ways to Build a Strong Online Presence and Attract New Patients

Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era

July 17, 2025

How front-desk and admin teams can make a big difference In 2025, patient trust is no longer something practices can take for granted. We’re living in a time when misinformation spreads fast, health myths are everywhere, and skepticism runs high. Whether it’s confusion about vaccines, doubts about billing, or anxiety over electronic records, many patients are showing up to … [Read more...] about Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era

Attract new patients and keep old ones with a marketing strategy

July 6, 2025

In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy

Re-engage Lapsed Patients While Summer Schedules Are Light

July 1, 2025

Summer can be a slower season in many medical offices, making it the perfect time to turn your attention to patients who haven’t been in for a while. Whether they’ve missed a follow-up, skipped preventive care, or simply fallen off the schedule, now’s your chance to reach out. Reconnecting with lapsed patients during July and August not only improves patient outcomes—it also … [Read more...] about Re-engage Lapsed Patients While Summer Schedules Are Light

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