Texting has become an increasingly popular mode of communication, not just for personal interactions but also for professional ones—including healthcare. Patients of all ages, from tech-savvy Millennials to older generations growing more comfortable with smartphones, are embracing text messaging for its convenience and accessibility. As a medical office manager, incorporating … [Read more...] about Why Your Patients Want You to Text Them (And How to Do It Right)
Marketing
12 Ways to Build a Strong Online Presence and Attract New Patients
In today's digital age, establishing a robust online presence is crucial for medical offices looking to attract new patients and maintain a competitive edge. This article provides comprehensive tips on how to stand out online, from building a professional website to engaging with your community. By implementing these strategies, your medical practice can effectively reach and … [Read more...] about 12 Ways to Build a Strong Online Presence and Attract New Patients
Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era
How front-desk and admin teams can make a big difference In 2025, patient trust is no longer something practices can take for granted. We’re living in a time when misinformation spreads fast, health myths are everywhere, and skepticism runs high. Whether it’s confusion about vaccines, doubts about billing, or anxiety over electronic records, many patients are showing up to … [Read more...] about Patient Trust in 2025: Rebuilding It in a Post-Misinformation Era
Attract new patients and keep old ones with a marketing strategy
In the ever-evolving healthcare landscape, attracting and retaining patients is vital for the success of your medical office. As a medical office manager, it's your responsibility to lead your team in developing an effective marketing plan for the coming year and continually evaluate and adjust your current strategies. Develop a Marketing Plan for the Next Year A … [Read more...] about Attract new patients and keep old ones with a marketing strategy
Re-engage Lapsed Patients While Summer Schedules Are Light
Summer can be a slower season in many medical offices, making it the perfect time to turn your attention to patients who haven’t been in for a while. Whether they’ve missed a follow-up, skipped preventive care, or simply fallen off the schedule, now’s your chance to reach out. Reconnecting with lapsed patients during July and August not only improves patient outcomes—it also … [Read more...] about Re-engage Lapsed Patients While Summer Schedules Are Light
How to Use Trello to Organize the Front Desk
This Trello board is designed to help your front desk team stay organized, focused, and on top of daily responsibilities. By breaking tasks into clear categories and using visual cues, this tool gives you an at-a-glance view of what needs attention, what’s in motion, and what’s been completed. Each list represents a stage in your workflow, and cards within the lists represent … [Read more...] about How to Use Trello to Organize the Front Desk
AI in medical office management: Leveraging technology for enhanced efficiency
In the ever-evolving landscape of healthcare, medical office managers find themselves at the forefront of integrating innovative technologies to streamline operations, improve patient care, and optimize administrative workflows. Among these advancements, Artificial Intelligence (AI) stands out as a transformative tool that is already playing a significant role in various … [Read more...] about AI in medical office management: Leveraging technology for enhanced efficiency
Marketing your medical practice: Strategies for office managers
Marketing your medical practice might feel like a big task, but with the right strategies, you can help your practice grow and stand out in a competitive market. Let’s explore some key marketing tactics you can implement to boost visibility and build trust with your patients. 1. Build an Online Presence In today’s world, a strong online presence is non-negotiable. If your … [Read more...] about Marketing your medical practice: Strategies for office managers
Crafting an effective physician bio: A guide for medical office managers
In today's digital age, an online presence is essential for healthcare professionals, and an online physician bio is a powerful tool for conveying a physician's expertise, experience, and personal touch to prospective patients. As a medical office manager, you play a pivotal role in helping physicians write or update their online bios. This article will provide you with a … [Read more...] about Crafting an effective physician bio: A guide for medical office managers
Stand Out or Blend In? How to Make Your Medical Office the First Choice
In today’s healthcare landscape, simply offering quality care isn’t enough to guarantee patient loyalty or steady growth. With urgent care centers on every corner and a flood of online providers vying for attention, your medical office needs to stand out in more ways than one. The good news? You don’t need a celebrity doctor or a million-dollar marketing budget to rise above … [Read more...] about Stand Out or Blend In? How to Make Your Medical Office the First Choice