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MANAGING THE OFFICE

7 ways to cut costs with a greener office

By Daryll Esposito The well-being of our planet is a universal concern, but it’s not always front-of-mind when we’re busy at work. The good news is that making greener choices at the office is not only better for the environment, it’s better for your budget too. With Earth Day this week on April 22, it’s time to look at some environmentally friendly improvements. Some common repurposing and recycling advice is not appropriate for a medical office, where confidentiality requires paper to be properly shredded for safe disposal. Infection control requires single-use items, often made of non-biogradeable plastic, and the pandemic has only increased the need for these disposable items. On the other hand, the move to electronic health records greatly reduces paper use. 7 simple, sustainable and cost-saving steps that… . . . read more.

MARKETING YOUR PRACTICE

Is healthcare SEO really worth the investment?

Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine optimization (SEO), email marketing, social media, influencers—just to name a few. One of the most talked-about of these options is SEO. But is SEO as powerful as people claim? More specifically, is healthcare SEO worth the investment? Can it really move the needle when it comes to new business? First—what is SEO? Before we discuss the validity of this marketing investment, we need to define what SEO actually is. Search engine optimization… . . . read more.

PURCHASING

How to choose a healthcare analytics provider: A checklist

By Kevin Keenahan An effective analytics provider promises to bring novel data sets and insights to the table, optimize workflows, build efficient processes, and deliver superior financial returns in evolving value-based payment models. The challenge for buyers The “analytics” is a complex, nebulous family of functionality and the marketing noise surrounding many applications these days can be extremely misleading. Predicting what the product even looks like post go-live and how clinicians will end up adopting the application is often hard to nail down. Analytics itself covers several applications that all hold immense promise for healthcare applications. For instance: Computer vision solutions can automate diagnoses, Natural language processing can transcribe documentation and obviate simple and non-value-added tasks, and Big data analytics can parse through an ever-growing wealth of data to provide… . . . read more.

TECHNOLOGY

5 tech resources improving medical practice efficiency this year

By Alison Foster bio There was a notable increase in the adoption of healthcare technology by practices and providers in 2020. This continues in 2021, especially as the COVID-19 pandemic shows no signs of letting up. Many practices are short on both human and financial resources and need to increase efficiency to the maximum. Here are some forms of healthcare technology you can rely on to optimize your practice’s efficiency in 2021. Cloud computing Keeping patient data safe and accessible is critical in healthcare. Traditional methods of storing patient data often have challenging retrieval and sharing processes. Cloud computing solves many of these problems and is fast becoming the go-to choice for many practices. Electronic health records stored on the clouds means that providers and authorized personnel can access patient data… . . . read more.

TECHNOLOGY

Choosing an automated compliance partner

By Kristi Williams bio Sometimes the obvious isn’t so obvious.  And sometimes it takes fresh eyes to see what has been right in front of you all along.  Such is the case with automation in healthcare. Today, healthcare organizations find themselves continuously challenged to keep up with changing regulatory requirements and to ensure that their business practices adhere to external rules and internal controls. That responsibility falls directly on the shoulders of the compliance department who is tasked with identifying risks that an organization faces and implementing controls to protect the company from those risks. The need for an effective compliance program is not new.  It has been understood by health plans for years.  What is new, however, is that an increasing number of health plans are turning to automation… . . . read more.

MANAGING THE OFFICE

Life science companies and healthcare providers partnering for value-based patient care

By Mal Milburn bio In the era of value-based reimbursement, healthcare professionals are constantly evaluating strategies to improve patient care while simultaneously decreasing overhead costs.   Increasingly, medical practices turning to life science reps as a critical part of the answer. According to recent research from DRG Digital Manhattan Research, 74% of physicians are looking to spend more time with life science reps, as rep partnerships have been shown to improve outcomes and reduce costs.   Outcome improvement: Life science companies are developing cutting-edge drugs and technologies at increasing rates, and their reps are equipped with the latest, most comprehensive information about these advancements. Reps are able to bring this education directly to providers in their practice, as the innovations are released. Reps also provide important updates about new drug… . . . read more.

COVID-19 & MEDICAL PRACTICES

Updating protocols for rep engagement and communication

By Jeremy Gilman bio We have heard from many practices how difficult it is to stay on top of the ever-evolving guidelines and best practices for how to provide excellent patient care in a pandemic. Here are some patterns we’ve seen emerge within our community of thousands of medical practices: 1. Vendor/rep-specific protocols: As your practice continues to monitor the risk of COVID-19 exposure, you will need to create protocols and policies specific to your life science experts. These protocols may differ from how you are managing patients and should be flexible to change as you adapt to the ever-evolving situation. Linked to this article is a sample vendor/rep protocol implemented by a large healthcare system. Some questions to consider as you build a policy specific to your practice include:… . . . read more.

Tool: COVID-19 Vendor/Rep Visitation Protocol Update

Sample Vendor/Rep Policy Update.

PURCHASING & LEASING

5 purchasing tips that can save money for your medical practice

Cutting purchasing costs doesn’t have to be difficult. Here are five approaches to purchasing your…


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INCREASING PROFITS

21 easy ways to boost practice profitability fast

Simple changes to billing procedures, hiring policies, purchasing, patient relations, and other daily activities can have a positive impact on…


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