Every medical office manager knows that keeping patients waiting in long, slow-moving lines is a recipe for poor service. Not only can long waits cause patients to become extremely upset and agitated, they can also result in lost opportunities in the form of walk-outs and poor patient reviews. This is especially the case in today's world of instant information … [Read more...] about Line management systems help manage practice waiting rooms
Marketing
Indiana office uses billboards and TV to bring in a flood of new patients
An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial. It's money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television … [Read more...] about Indiana office uses billboards and TV to bring in a flood of new patients
New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
A one-physician OB/GYN practice that opened in the last decade reached its patient census goals almost immediately using nothing but common-sense marketing. It became so busy, in fact, that it is now open an additional two nights a week plus Saturday mornings. The marketing has focused on two elements. First is no waiting. “We’ve had patients transfer here just because they … [Read more...] about New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
Editor watches staggering changes in medical office management
By Susan Crawford Founding Editor Dear Readers: Medical Office Manager’s first issue came out in November 1987. And now after 26 years as your editor, I have retired. This is a good time to look at the issues and conundrums you as manager have faced during all that time and to congratulate you on a job well done. The changes have been staggering. You have kept up with them … [Read more...] about Editor watches staggering changes in medical office management