A one-physician OB/GYN practice that opened in the last decade reached its patient census goals almost immediately using nothing but common-sense marketing. It became so busy, in fact, that it is now open an additional two nights a week plus Saturday mornings. The marketing has focused on two elements. First is no waiting. “We’ve had patients transfer here just because they … [Read more...] about New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
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Editor watches staggering changes in medical office management
By Susan Crawford Founding Editor Dear Readers: Medical Office Manager’s first issue came out in November 1987. And now after 26 years as your editor, I have retired. This is a good time to look at the issues and conundrums you as manager have faced during all that time and to congratulate you on a job well done. The changes have been staggering. You have kept up with them … [Read more...] about Editor watches staggering changes in medical office management