Medical practices sometimes mistakenly believe that patient referrals don't matter. However, like customer referrals, patient referrals are an important—and often untapped—source of new business. There are multiple ways to make sure your practice is encouraging referrals. Here are several areas where you should focus. Family members and their friends Perhaps the most … [Read more...] about Patient referrals: an untapped source of new revenue
Marketing
‘Dressing for success’ at the office counts far more than you think
Whether the manager is speaking to a group, to the doctors, or to a new patient, looks count, says image consultant Sandy Dumont of The Image Architect in Norfolk, VA. And Dumont backs up her assertion with research – limited research, but research nonetheless. She recently sat in a courtroom "for hours predicting which attorneys would win based on how they looked." And each … [Read more...] about ‘Dressing for success’ at the office counts far more than you think
The four elements of successful operational planning
By Nick Hernandez bio Physicians are well aware of the need for planning. Indeed, they devise clinical plans on a daily basis as they formulate the best way in which to care for a patient. However, when is the last time you spent time working on operational planning for your practice? Many physicians or practice administrators reading this will be thinking, "Who has the time … [Read more...] about The four elements of successful operational planning
How one irritated patient can start a social media firefight
By Lynne Curry bio Here's the scenario: One of your physicians considers himself "a law unto himself." When an employee or patient protests how he treats them, he wastes no time telling the employee or patient why they are wrong or where to find the exit door. You've tried for years to get this physician to take it easier on people. No such luck. You've begged … [Read more...] about How one irritated patient can start a social media firefight
Is your medical practice’s social media policy adequate?
By Nick Hernandez bio By now every physician should be aware of the benefits that can be bestowed upon their practice as a result of social media. Indeed, many practices are engaging in one or more social media platforms on a regular basis. Moreover, staff members are most definitely active in social media, and probably use it while at work. Physicians and … [Read more...] about Is your medical practice’s social media policy adequate?
Putting patients over profits: Who do consumers see as champions of the healthcare industry?
Harris Poll recently surveyed more than 1,000 U.S. adults ages 18+ to gauge consumers' attitudes toward the healthcare industry. The results are somewhat disheartening. "We are in the midst of a healthcare maelstrom," said Wendy Salomon, vice president of reputation management and public affairs at Nielsen. "Consumers see no safe port, no place where their interests are truly … [Read more...] about Putting patients over profits: Who do consumers see as champions of the healthcare industry?
How to use social media for your medical practice
By Brittney Overstreet bio Social media is the online method for sharing information to an audience. When using social media for business purposes, virality is important. The more of your content that is viral, the greater your online presence is. Many physicians have successfully used social media to create awareness of their practice and gain new patients. Why use social … [Read more...] about How to use social media for your medical practice
How to use influencers for marketing in health care
By Melanie Herron bio One of the greatest marketing tools a business can have is an effective spokesperson. There is no denying the power and influence a spokesperson can have on building a brand. Influencers are people who are comfortable talking about the brands they believe in. They are trusted as reliable sources for information and recommendations. And yes, … [Read more...] about How to use influencers for marketing in health care
9 important dos and don’ts for using social media to promote your practice
Federal and state laws are implicated when a medical office decides to promote its services, whether through establishing a website for the medical office or participating in forums such as Facebook, LinkedIn or Twitter. This article focuses on the do's and don'ts arising from federal and state laws on advertising and privacy. 1 Do be truthful When a medical office establishes … [Read more...] about 9 important dos and don’ts for using social media to promote your practice
Important guidelines for your medical practice website
When your medical office establishes a website, be sure to set some boundaries and limits for individuals using that website, and give careful attention to the individuals referenced at the site. To set boundaries for individuals using the site, you should have a terms-of-use policy available on the website which includes disclaimers about the purpose of the site and what … [Read more...] about Important guidelines for your medical practice website