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PATIENT EXPERIENCE

In the News: Alliance helps member physicians collect patient reviews and manage online reputation

Physicians belonging to Collier County Medical Society (CCMS) in Florida now have help boosting their online reputation and gaining insight into their practices from patient reviews about their experiences, thanks to a new strategic alliance with Testimonial Tree.

For a discounted price, member physicians will have access to Testimonial Tree’s reputation management services, which helps locals, tourists, and visitors more easily find a physician to meet their needs. The review tool allows patients to post about their experiences with member physicians, allowing other patients visibility into practices and to educate doctors on areas of concern in their practice.

According to Dr. Catherine Kowal, president of the professional organization of physicians, “Testimonial Tree will benefit our CCMS members by helping our partner physicians learn from patient feedback gathered from ratings, reviews and survey tools. Feedback allows our members to better understand patient experience, address areas of concern, and manage their online reputation to ensure they’re meeting patient needs and expectations.”

Testimonial Tree CEO Jason Dolle believes that the alliance will help member physicians embrace the informative power of curated patient reviews. “We anticipate enrichment of patient experience with CCMS member physicians via access to informative testimonials.”

Most physicians are required in 2017 to submit Merit-based Incentive Payment System (MIPS) data, or they will be penalized in 2019. “Obtaining feedback and follow-up on the patient’s experience is one of the first steps in improving a physician’s online reputation,” says Dolle. “In addition, this same collected data also can be used to improve the physician’s MIPS score, which makes this alliance so timely.”


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