Here's a Patient Experience Checklist tailored for a medical office manager to ensure a positive patient experience: Welcoming Patients Greet patients promptly and courteously as they arrive. Ensure front desk staff maintains a friendly and professional demeanor. Provide any necessary forms or information efficiently. Waiting Area Management Confirm … [Read more...] about Patient Experience Checklist
Marketing
Why Your Patients Want You to Text Them (And How to Do It Right)
Texting has become an increasingly popular mode of communication, not just for personal interactions but also for professional ones—including healthcare. Patients of all ages, from tech-savvy Millennials to older generations growing more comfortable with smartphones, are embracing text messaging for its convenience and accessibility. As a medical office manager, incorporating … [Read more...] about Why Your Patients Want You to Text Them (And How to Do It Right)
New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
By Michele Krohn The new year is an ideal time for medical practices to evaluate and update their marketing strategies, ensuring they effectively reach patients, expand referral networks, and enhance their reputation in the healthcare community. This guide outlines essential steps to develop a comprehensive marketing plan. Conduct a SWOT Analysis A SWOT Analysis … [Read more...] about New Year, New Patients: Building a Strategic Marketing Plan for Your Practice
Health and Wellness Initiatives for Patients in the Holiday Season
The holiday season is a good time to promote heath and wellness for your patients. This time of year often brings increased stress, changes in diet, and a variety of health challenges that can affect overall well-being. By encouraging preventive care and healthy habits, you can help your patients navigate the holiday season while maintaining their health. Here are several … [Read more...] about Health and Wellness Initiatives for Patients in the Holiday Season
Engaging patients in Breast Cancer Awareness Month
Breast Cancer Awareness Month in October presents a unique opportunity to engage your patients in meaningful ways. Not only can you raise awareness about the importance of early detection, but you can also encourage patients to prioritize their health by promoting screenings and providing educational resources. Here are some actionable ways to get your patients involved and … [Read more...] about Engaging patients in Breast Cancer Awareness Month
Good responses to bad patient reviews
It is important to address every online review—good or bad—publicly so that others reading the review will know you are responsive to patient communication and concerns. Here are some simple steps to addressing a bad review, potentially resolving the patient’s complaint and showing possible future patients how you deal with patient concerns. Keep your cool As much as we … [Read more...] about Good responses to bad patient reviews
Make everyone welcome by improving accessibility and inclusivity in your medical office
Creating an accessible and inclusive medical practice is essential for providing high-quality care to all patients, regardless of their abilities or backgrounds. As a medical office manager, you play a crucial role in ensuring that your practice is welcoming and accommodating to everyone. Here are some practical steps you can take to improve accessibility and inclusivity in … [Read more...] about Make everyone welcome by improving accessibility and inclusivity in your medical office
6 tips for getting your physicians onto the speaker circuit
One impactful way to promote your physicians' expertise, foster professional growth, and enhance your practice's reputation is by encouraging them to speak at live conferences and web events. Consider these benefits of physician presentations and outline how you, as a medical office manager, can assist in securing these valuable speaking engagements. Establishing Thought … [Read more...] about 6 tips for getting your physicians onto the speaker circuit
Is healthcare SEO really worth the investment?
Years ago, planning a marketing campaign was a simple process. With fewer mediums available to reach potential clients, it was more about how much to spend and less about where to invest those resources. Today, though, the healthcare digital marketing landscape has changed dramatically. Instead of just print options, we now have things like pay-per-click (PPC), search engine … [Read more...] about Is healthcare SEO really worth the investment?
7 ways to get the most out of a work conference
Does your 2024 calendar include conferences? Are there events you and your staff will attend for education, product knowledge, or networking? As a medical office manager, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the healthcare industry. However, with all the hustle and bustle of travel, it can be difficult … [Read more...] about 7 ways to get the most out of a work conference