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INCREASING PROFITS

Model Tool: Meaningful Use resources

Why you need this list:

Getting certified electronic records technology can help your practice retain profits.

READER TIPS

Indiana office uses billboards and TV to bring in a flood of new patients

An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial.
It’s money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television station wrote the commercial, filmed it, and edited it.
The advertising began only a year ago with the billboard. The office is located in the Louisville, KY, metro area, so it placed the sign on the interstate between Kentucky and Indiana. It carries a group picture of the…

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INCREASING PROFITS

How to use social media to market your practice

Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice?
Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise.
Network for business
LinkedIn, the leading business network, is nonetheless social. What’s more, because it is a business network, it easily lends itself to…

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MANAGING THE OFFICE

Editor watches staggering changes in medical office management

By Susan Crawford
Founding Editor
Dear Readers:
Medical Office Manager’s first issue came out in November 1987. And now after 26 years as your editor, I have retired.
This is a good time to look at the issues and conundrums you as manager have faced during all that time and to congratulate you on a job well done.
The changes have been staggering. You have kept up with them all…

. . . read more

BILLING AND COLLECTIONS

Don’t let the office get caught in Medicare’s pay cuts

e-scripting, EHRs, and value modifiers
Medicare has been offering a lot of incentives for technology use and quality measures. But those same incentives have their dark side – payment cuts for noncompliance.
Here are the three cuts to be dodging right now. And along with them is the unavoidable 2% cut brought about by sequestration.
#1: the 2% cut on e-scripting
Most imminent is the cut that gets a yes or a no on…

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BILLING AND COLLECTIONS

Sequestration: another 2% cut on doctors’ payments

Sequestration. It began March 1, 2013. And it is hitting doctors’ payments by 2%.
As to what managers need to do to meet the payment reductions, the financial experts are all advising essentially the same things: get the copays and deductibles up front, and set up a credit-card-on-file for as many patients as possible.
The sequester specifics are these…

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MANAGING THE OFFICE

Keep safe from the Recovery Audit Contractors and the courts by making the corrections correctly

What flaws are the Recovery Audit Contractors searching for in records?
Illegible documentation, incomplete documentation, unidentified providers, wrong dates of service – and evidence of improper corrections.
To help offices stay safe, the government has set out guides for making corrections so the records pass muster with the RACs.
Those same guides will also ensure the records pass muster with a jury should they end.
The definition of correct
For both paper and electronic records, the government says, three principles have to be followed.
  • First, the new information has to identify itself for what it is…

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