To get new business, your medical practice has to be the first place the patient calls. To make the call, the patient has to know your practice's name. To know your practice's name, the patient has to see it over and over in the media. Media coverage is good free marketing, says Pam Lontos, president of Pam Lontos Consulting in Orlando. But to be of any value, it has to be … [Read more...] about 10 rules for getting good press and new patients along with it
Increasing profits
Get personal to get patients to pay faster
Set the expectation of payment before the patient comes in. When the office calls to confirm an appointment, whether it's a live conversation or an automated message, say, "Your co-pay is due when you check in." In other words, "bring your wallet." Some offices go so far as to refuse people who don't have the co-pay at the time of the visit. However, such a strict policy … [Read more...] about Get personal to get patients to pay faster
Make these your 2 top goals for 2019
Goal No. 1: Win the doctors' respect Everyone knows communication is key and, when it comes to managing a medical office, communicating poorly with the doctors can sabotage your ability to do your job well. Here are a few rules for communicating in a way that generates respect, establishes your credibility, and demonstrates that you can be trusted to manage their … [Read more...] about Make these your 2 top goals for 2019
New referrals come from a visit, a folder, and chocolate cookies
When a new manager took over the office of a Miami gastroenterology practice, the office had just lost two physicians and needed to increase referrals for the three physicians who remained. So she took on the job of marketing. Her approach was direct and simple, but the results were so good that now, less than two years later, the schedule stays full. First, she put together … [Read more...] about New referrals come from a visit, a folder, and chocolate cookies
Is your waiting room costing you money?
How would patients rate your medical practice's reception area? Is it cold and clinical, or warm and welcoming? The waiting room is where new patients form early impressions of your practice – and, like it or not, these impressions influence their perception of the medical care they receive. Patient experience is a primary reason medical practices are investing in office … [Read more...] about Is your waiting room costing you money?
Polite form on chart collects balance due at registration
Because staff don't like asking patients for money, one manager set up a non-confrontational form that gets patients to pay their outstanding balances at registration. The billing department attaches it to the charts each morning, and the front desk staff hand it to patients with, "Oh, by the way, there is a note here for you from the billing department." The form was designed … [Read more...] about Polite form on chart collects balance due at registration
Patient collections ‘bonus incentive’ program increases patient payments and staff pay
An Indiana practice recently established a bonus incentive program for its support staff that has been a huge help to patient collections. "I had managed an office prior to joining this practice where I was able to track patient collections percentages each day," Leanne Craig, office manager at Hendricks Therapy, tells Medical Office Manager. "I had a report within our … [Read more...] about Patient collections ‘bonus incentive’ program increases patient payments and staff pay
An 8-step process to improve your medical practice
By Nick Hernandez bio Physician owners know that there are four key objectives at the core of process improvement: To remove waste and inefficiencies To increase productivity and asset availability To improve response time and agility To sustain safe and reliable operations The question is, how do we do all this? I would suggest a proven technique known as the OODA … [Read more...] about An 8-step process to improve your medical practice
A little money here, a little there; where to find the sleeping savings
When the money's tight, the manager has to squeeze the nickels—particularly in a small office where falling revenues are keenly felt. And a New Jersey manager has done just that. She has found appreciable savings on expenses that come in month after month but tend to get overlooked in more profitable times. With two physicians, one nurse practitioner, and only five staff, the … [Read more...] about A little money here, a little there; where to find the sleeping savings
12 tips for boosting patient payment
The way the bill looks, and reads, plays a major role in when – and whether – the office gets paid. Here are 12 ways to boost patient payment. 1 Include a return envelope with the bill. This makes it easier for the patient to pay and also ensures the payment is addressed correctly. 2 Use colored return envelopes. They make the bill stand out from the … [Read more...] about 12 tips for boosting patient payment