Helping a physician create a blog can enhance patient engagement, boost the practice’s visibility, and establish the doctor as a thought leader in their field. As a medical office manager, your support can streamline the process and help the blog run smoothly. Here’s how you can effectively assist: 1. Define the Purpose of the Blog Start by working with the physician to … [Read more...] about Promote Your Practice with a Doc Blog
Think long and hard before friending work colleagues on Facebook
By Lynne Curry I get it. You love Facebook and when individuals you work with requested you add them as friends, you did. At first, you didn’t have any trouble. Instead, you had the fun of seeing your coworkers’ interesting endeavors and the reinforcing experience of so many colleagues wanting to be your friends and then liking your posts. But then it happened. Perhaps … [Read more...] about Think long and hard before friending work colleagues on Facebook
Social media is a double win for your medical practice and your career
Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that can dramatically boost your medical practice or effortlessly destroy it if you don't know how to manage it. Social media, defined as the online method for sharing information with an audience, is used by many patients to … [Read more...] about Social media is a double win for your medical practice and your career
Should you ‘friend’ your coworkers on social media?
Do you "like" the idea of office friendships crossing over into social media? More than seven in 10 professionals (71 percent) polled by staffing firm OfficeTeam said it's appropriate to connect with colleagues on Facebook. Slightly fewer feel it's okay to follow coworkers on Twitter (61 percent), Instagram (56 percent) and Snapchat (44 percent). In contrast, less than half of … [Read more...] about Should you ‘friend’ your coworkers on social media?