Every medical office manager knows that keeping patients waiting in long, slow-moving lines is a recipe for poor service. Not only can long waits cause patients to become extremely upset and agitated, they can also result in lost opportunities in the form of walk-outs and poor patient reviews. This is especially the case in today's world of instant information … [Read more...] about Line management systems help manage practice waiting rooms
Marketing
Indiana office uses billboards and TV to bring in a flood of new patients
An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial. It's money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television … [Read more...] about Indiana office uses billboards and TV to bring in a flood of new patients
New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
A one-physician OB/GYN practice that opened in the last decade reached its patient census goals almost immediately using nothing but common-sense marketing. It became so busy, in fact, that it is now open an additional two nights a week plus Saturday mornings. The marketing has focused on two elements. First is no waiting. “We’ve had patients transfer here just because they … [Read more...] about New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients
How to use social media to market your practice
Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice? Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise. Network for business LinkedIn, the leading business network, is nonetheless social. … [Read more...] about How to use social media to market your practice