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RISK MANAGEMENT

Why you need an employee social networking policy to help protect your practice

THIS STORY WILL HELP YOU … Prevent employee blogging, texting, emailing and other social networking abuse

At least some of your employees are into blogging, tweeting, Facebook and other social networking. What employees do with their free time is their own business.

Or is it?

What about employees who social network during work time? And how about employees whose blogs, tweets and Facebook postings come from home but still do damage to your doctors, patients and practice? As manager, it’s incumbent on you to protect the medical practice from harmful social networking by employees. Here’s how:

Defining the terms—what is social networking?

Social networks are services that use software to build online communities of people who share common interests. Members typically create their own profiles and interact with each other via chat, messaging, video, file sharing, blogs, discussion groups, etc. There are two basic kinds of social network:

  • An internal social network (ISN) is a closed, invitation-only community whose members usually come from the same company, society, association, school or organization; and
  • An external social network (ESN) is a public community open to web users. The best known social networks, including Facebook, Twitter and Pinterest, are ESNs.

The “social networks” we talk about in this article are ESNs, not ISNs.

Click here to download the checklist.

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