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MARKETING THE PRACTICE

The healthcare consumer: Using patient online reviews to boost your practice’s business

Patients are making increasing use of physician rating and review sites to comment on their medical experiences the way diners do with restaurants. And as with…


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SOCIAL MEDIA MARKETING

Social media is a double win for your medical practice and your career

Digital media specialist Brittney Overstreet says social media has given word-of-mouth marketing—the oldest marketing tool—unanticipated strength that…


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MARKETING YOUR PRACTICE

Four digital trends that can transform your medical practice

Medical practices of every type and size are rapidly being transformed by the digital revolution. Your patients are ratcheting up health-related online activities to unprecedented levels, says…


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PATIENT EXPERIENCE

U.S. news and Binary Foundation team up to add patient experience ratings to online doctor profiles

U.S. News & World Report recently announced a new collaboration with Binary Fountain, a provider of patient feedback management solutions with one of the largest data repositories of online…


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MANAGING THE OFFICE

Popular online doctor review sites don’t help patients find high-quality doctors

New research conducted by ConsumerMedical, a leading health care decision support and concierge company, has found that the vast majority of top-rated specialty physicians on…


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