Blogging, when successful, results in a certain notoriety, which, in the case of a physician blogger, calls attention to his or her medical practice. Such notoriety can help market the practice and result in new patients. But there are other reasons doctors blog—and, in fact, marketing the practice isn't one of the primary reasons physicians take to the keyboard. Dr. John … [Read more...] about Should your physicians blog?
K&Y
Kentucky pediatrics office finds these simple communication tactics can dramatically improve your patient satisfaction
When a Kentucky pediatrics office surveyed its customers, it found great dissatisfaction with the nursing staff. Parents said the nurses were too busy, didn't communicate well, and didn't take personal interest in their children, says the manager of the five-physician office. Yet the office has what she describes as "the sweetest, nicest, kindest nurses imaginable," and they as … [Read more...] about Kentucky pediatrics office finds these simple communication tactics can dramatically improve your patient satisfaction
90 minutes of unpaid time off ends a bookkeeping nightmare
A Kentucky medical office manager has devised a method to control time off, focusing on making the paperwork easier. Keeping track of 45-minute appointments or an hour of personal leave is a bookkeeping nightmare, says the administrator for a five-physician women's care clinic. And it's especially difficult for a large practice such as hers, which has 26 staff. So she combined … [Read more...] about 90 minutes of unpaid time off ends a bookkeeping nightmare
Indiana office uses billboards and TV to bring in a flood of new patients
An Indiana practice is seeing a significant number of new patients from a billboard and a TV commercial. It's money well spent, says Laurie Streib, administrator of Gastroenterology of Southern Indiana, an eight-physician, 43-staff practice in New Albany, IN. And getting the advertising going has been amazingly easy – the billboard company designed the sign and the television … [Read more...] about Indiana office uses billboards and TV to bring in a flood of new patients
Same-sex marriage ruling brings in new legal issues
Plus new emphasis on discrimination Though it applies only to states where same-sex marriage is legal, the recent Supreme Court ruling on gay marriage warrants attention from managers in all states. For those in Washington, DC, and the 13 states where gay marriage is recognized, there are new employment law requirements. For those in all the other states, the ruling calls for … [Read more...] about Same-sex marriage ruling brings in new legal issues
Health reform’s delay on the employer mandate raises lots of questions
There’s a new delay in health care reform. It’s a one-year postponement of what’s known as the employer mandate of the Affordable Care Act. That mandate says large employers, or those with 50 or more full-time employees, have to provide health insurance for their employees or pay a penalty. Originally, the requirement was supposed to take effect this coming January. Now the … [Read more...] about Health reform’s delay on the employer mandate raises lots of questions