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READER TIPS

New York OB/GYN practice discovers 2 astonishingly easy ways to pull in more patients

A one-physician OB/GYN practice that opened in the last decade reached its patient census goals almost immediately using nothing but common-sense marketing. It became so busy, in fact, that it is now open an additional two nights a week plus Saturday mornings.
The marketing has focused on two elements.
First is no waiting. “We’ve had patients transfer here just because they know they don’t have to wait to see the doctor,” says Chris Sini, manager for Michael H. Polcino, MD, in North Babylon, NY. “That’s especially important to working women.”
But what makes the office stand out is the second element, which is patient comfort.
The doctor and Sini came from a 10-physician office “that had become almost…

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MANAGING THE OFFICE

Editor watches staggering changes in medical office management

By Susan Crawford
Founding Editor
Dear Readers:
Medical Office Manager’s first issue came out in November 1987. And now after 26 years as your editor, I have retired.
This is a good time to look at the issues and conundrums you as manager have faced during all that time and to congratulate you on a job well done.
The changes have been staggering. You have kept up with them all…

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CODING ALERT

Subluxation of radial head – “nursemaid’s elbow”

By Aimee Wilcox, MA, CST, CCS-P
Subluxation is an injury caused when the normal position of a joint (or other part of the body) is partially or incompletely dislocated.
Subluxation can be caused by injuries and impact to the joint or from instability of the joint due to laxed muscles, tendons, or ligaments that usually support or hold the joint in place.
Subluxation is an injury caused when the normal position of a joint (or other part of the body) is partially or…

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MANAGING THE OFFICE

Keep safe from the Recovery Audit Contractors and the courts by making the corrections correctly

What flaws are the Recovery Audit Contractors searching for in records?
Illegible documentation, incomplete documentation, unidentified providers, wrong dates of service – and evidence of improper corrections.
To help offices stay safe, the government has set out guides for making corrections so the records pass muster with the RACs.
Those same guides will also ensure the records pass muster with a jury should they end.
The definition of correct
For both paper and electronic records, the government says, three principles have to be followed.
  • First, the new information has to identify itself for what it is…

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